It is no longer a fresh conclusion that China is the most promising direct selling market in the world. From the fiscal year that has just ended, this argument has once again been confirmed. From the situation of several major direct selling giants, Amway's sales in China topped 22 billion, accounting for 36.8% of its global revenue, and the second best-selling company became the second company with sales exceeding 10 billion, and Herbalife and Rushun in the fourth quarter. Obtained high growth of 29.3% and 37%. Whether or not Mary Kay or Infinitus has been picked up is inconclusive, but the industry is rumored that the former has an annual growth rate of 25%. Based on this calculation, it will exceed the 6 billion mark.
The Herbalife that delivered the financial report last week and Rugao also set a satisfactory growth rate in the Chinese market. Herbalife's annual sales reached US$3.233 billion in 2010, the highest record in 30 years since its establishment. Net income increased by 43% to US$297 million. In the fourth quarter, Herbalife China achieved a sales growth of 29.3%, and the annual growth rate reached 25.1%, which made LiBianliang, the head of Herbalife China, exceptionally satisfied. If new, it achieved a growth rate of nearly 15% last year, reaching US$1.54 billion. Its President and CEO He Chumen especially mentioned the rapid growth of China, South Korea and South Asia. In the Greater China region, revenue increased by 19% in the fourth quarter to approximately US$66.5 million, while the Mainland enjoyed an active increase of 37%.
Because it is not a listed company, the three giants of Perfect, Mary Kay and Infinitus did not directly disclose their performance in China. According to the reporter’s understanding, the perfect year’s growth rate exceeded 30% last year, breaking the 10 billion mark in one fell swoop and increasing the distance with the chasers. Mary Kay disclosed in 2009 that its performance in China has exceeded 5 billion, and the more low-key, infinitely incalculable tax performance has reached 4.5 billion, according to industry experts “at least 20%â€, only the results of these four direct-selling giants. Nearly 44 billion yuan, in 2009 the scale of 24 companies taking the company 60 billion, in 2010 will obviously have a major breakthrough.
However, from the previous rankings, the top ten direct sales companies have undergone major changes. In 2009, Avon China’s total revenue of US$2.5 billion in the fourth quarter totaled US$55 million, a year-on-year decrease of 45% and a net profit of US$4.3 million. A total of 10.8 million U.S. dollars in losses have been generated, making it a global revenue of 10.863 billion U.S. dollars and a net profit of 1.073 billion U.S. dollars.
The Herbalife that delivered the financial report last week and Rugao also set a satisfactory growth rate in the Chinese market. Herbalife's annual sales reached US$3.233 billion in 2010, the highest record in 30 years since its establishment. Net income increased by 43% to US$297 million. In the fourth quarter, Herbalife China achieved a sales growth of 29.3%, and the annual growth rate reached 25.1%, which made LiBianliang, the head of Herbalife China, exceptionally satisfied. If new, it achieved a growth rate of nearly 15% last year, reaching US$1.54 billion. Its President and CEO He Chumen especially mentioned the rapid growth of China, South Korea and South Asia. In the Greater China region, revenue increased by 19% in the fourth quarter to approximately US$66.5 million, while the Mainland enjoyed an active increase of 37%.
Because it is not a listed company, the three giants of Perfect, Mary Kay and Infinitus did not directly disclose their performance in China. According to the reporter’s understanding, the perfect year’s growth rate exceeded 30% last year, breaking the 10 billion mark in one fell swoop and increasing the distance with the chasers. Mary Kay disclosed in 2009 that its performance in China has exceeded 5 billion, and the more low-key, infinitely incalculable tax performance has reached 4.5 billion, according to industry experts “at least 20%â€, only the results of these four direct-selling giants. Nearly 44 billion yuan, in 2009 the scale of 24 companies taking the company 60 billion, in 2010 will obviously have a major breakthrough.
However, from the previous rankings, the top ten direct sales companies have undergone major changes. In 2009, Avon China’s total revenue of US$2.5 billion in the fourth quarter totaled US$55 million, a year-on-year decrease of 45% and a net profit of US$4.3 million. A total of 10.8 million U.S. dollars in losses have been generated, making it a global revenue of 10.863 billion U.S. dollars and a net profit of 1.073 billion U.S. dollars.
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