As one of China's third largest furniture industry production bases, Chengdu's original design capabilities have been questioned by the outside world. The twelfth Chengdu Furniture Fair, which just opened on July 3 this year, opened a special exhibition hall-Chengdu Original Furniture. People look at the original design of Chengdu furniture differently.
It is understood that this is the first time for Chengdu Furniture Fair to launch a creative design theme exhibition; this is also the first to integrate the creative design exhibition with the theme of the furniture exhibition; this is the first time that Chengdu ’s local furniture design nucleus has made a whole appearance At the same time, this is the first time that the exhibitors will be linked with the creative design theme exhibition area to stimulate the original design capabilities of the company; at the same time, it is also the first time that the creative works of all exhibitors must be strictly tested .
According to industry insiders, Chengdu Furniture ’s strong industrial foundation has recently driven the development of the design industry. As an industry that has developed in recent years, furniture design has become the industry with the most development potential in Chengdu. In 2005, the design directors of individual large furniture manufacturing companies started to come out to set up design studios, and professional furniture design companies gradually appeared. Up to now, Chengdu has more than 50 furniture design agencies and design studios from all over the country, and It is growing rapidly.
Local industry insiders predict that within 3-5 years, Chengdu will have at least five creative design industrial parks. Around the strategy of creating a creative city, the government will strengthen its support for creative design institutions, design parks, and design R & D platforms.
In the furniture industry, in the next three years, Chengdu furniture will undergo great fission, giant enterprises will be born, and the construction of the park will be basically completed. The core enterprises of major parks will strengthen or establish furniture R & D centers in terms of brand strategy. At the same time, more and more companies will enhance their core competitiveness by strengthening original design capabilities. Therefore, the development of Chengdu's furniture industry in the next few years will basically rely on the huge strategic expansion of original design.
Last week, Yunnan will build five furniture industrial parks, namely Kunming Pan-Asian Furniture Industrial Park; Jianchuan Chinese Ethnic Wood Carving Furniture Manufacturing Base; Ruili Imported High-end Solid Wood Furniture Industrial Park; Xishuangbanna Furniture Industrial Park; Tengchong Furniture Industrial Park In the future, it has aroused widespread concern in the industry.
One of the voices comes from the fact that with the establishment of the industrial park, the base of production and manufacturing brands in Yunnan has been consolidated. Will the original design regarded as the soul of furniture also achieve a new breakthrough with the development of the industry?
This is certain. Xi Hui, President of the Furniture Association of Yunnan Province, said that after the five industrial parks are completely completed, on the one hand, there will be original R & D teams stationed in brand enterprises; Not only will the furniture produced in Yunnan go abroad, but original design will also go out of the Avenue of Stars.
status quo
Enterprises do not attach importance to plagiarism
Speaking of original furniture, first look at the whole country. In May this year, China's counterfeit internationally renowned brand furniture was seized and publicly destroyed. At the Milan exhibition in April this year, the door of Fendi Furniture Exhibition Hall was openly listed, "rejecting Chinese designers". This has hurt Chinese designers and is a major flaw in Chinese furniture. Therefore, imitation plagiarism has become synonymous with Chinese furniture in the eyes of many foreigners.
Liang Ziyu, the chairman of Yimeiju, said that since our country has not experienced the baptism of the industrialization era, the reform and opening up has shortened the development of Chinese furniture for many years. Now the degree of industrialization is also low. It lags far behind, but now the Internet is more developed. As soon as something new comes out, various imitations will sprout up the next day. This situation is more common throughout the country, not to mention that the furniture industry has not yet formed a climate in Yunnan.
Xi Hui, chairman of the Yunnan Furniture Association, said that the backward design concept of Yunnan is a problem that has always existed in the furniture industry in Yunnan, and it is also one of the biggest weaknesses of our furniture industry.
Yunnan produces a lot of leisure and office furniture, and the style requirements are not too high, and some enterprises are OEM companies. They place orders and samples, and the enterprises produce according to the "sample".
Due to the influence of cost, some companies that make panel furniture will participate in some exhibitions, and come back to improve the processing after capturing information at the exhibition.
Talent shortage in late design start
The lack of attention of the enterprise has created a vicious circle. Some talents who are interested in furniture design have not paid enough attention and flowed to the outside, making the design talents in Yunnan also extremely lacking. The number of students specializing in furniture design in Yunnan colleges and universities is very small. These have become factors that restrict the original design of our province. Xi Hui introduced that so far, Chinese furniture designers still rely on Chinese furniture companies, and furniture companies have not given designers sufficient respect and protection, and often restrict the designer's design work repeatedly, making the designer's design passion And creativity are limited at the same time.
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