Every mature exhibitor knows that compared with other corporate marketing tools such as advertising, it can better achieve the basic marketing goals of attracting new customers, discovering potential customers, saving expenses and saving time. The exhibition, as an indispensable way for corporate marketing in the hardware industry, has played its part in the industry. There are a lot of hardware exhibitions in March, and the exhibition will come, but if you let yourself get more through the exhibition, it will become a headache for hardware companies. The following small series will help you a few tricks. Pre-show Raiders: Exhibition planning and planning For the marketing of exhibitions, there are generally two different views and practices in hardware companies: some enterprises, including some well-known large enterprises in China, still cannot leave the extensive marketing management, often In a hurry, the marketing of the exhibition is not targeted. The organization planning is still in the imitation stage, lacking in-depth R&D and innovation in the unique style and unique sales proposition of its own brand; the other type of enterprise is relatively early before the exhibition. Within a time, a rigorous and even demanding exhibition marketing plan was developed to guide its work. Be sure to make detailed and detailed plans, whereabouts, etc. before the exhibition, so that you can use the work during the exhibition. Raiders in the show: Sales-related goals are easier to measure. The hardware companies participating in the hardware exhibition have a clear positioning, focusing on the following points: to promote new products, to maintain customer relations, to maintain contact with old customers, to reach more potential customers and industry professionals, to understand the strength Strong buyers; corporate image promotion, product brand promotion; collecting market information, conducting field research; finding new marketing ideas and so on. In the exhibition, enterprises should be skillfully used according to the pre-arranged plan, and reasonably carry out marketing during the exhibition, such as using the pre-prepared promotion methods to focus on the display, attract more customers to understand and consult. At the exhibition site, a demonstration presentation of the exhibits will be held, using models to display and so on. During the exhibition, we should understand the development trend of the industry and the development of the industry, collect various valuable customer information and industry information; vigorously carry out various publicity and public relations work; actively participate in various industry exchange activities arranged by the exhibition; Post-show Raiders: Follow-up The end of the progress meeting itself is not the completion of the exhibitors' participation work. At least two other tasks must be carried out: First, use the information collected in the exhibition to track the customers; secondly, evaluate/measure the effect of the exhibition. . The follow-up customer tracking and follow-up work should be quickly followed up, and the time span should not be too long. In general, exhibitors should establish a timetable before the exhibition to follow up in time. Follow-up after the show is very important for every hardware company, so that the benefits of this exhibition will be greater.
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