In China, more than 90% of the laminate wood floors are used in homes. As it is widely used, the complaints of decoration pollution in cities have increased exponentially year by year. For these two shortcomings, the merchants perform a series of dazzling "marketing methods."
Acer real wood flooring
The first move to cross the sea
Many brand names are slogans like 100% import or import brands. Actual businesspeople only import a small part, most of them use domestic materials and technology to produce.
Imported products and domestic products, packaging, the same size, even the color are the same, businesses sell at the import price, you can identify the authenticity of it? In order to prove the "authenticity" of its imports, the merchant can also issue import declaration forms and certificate of origin, and promises to make a fake pay ten, which makes you unbelievable. If you buy such fakes, if you want to identify imports or domestically made and seek justice, you must become a company employee to find the inside story, otherwise the chance of winning your case is almost zero.
The second stroke tree blossom
The base material of the reinforced composite wood floor is crushed with logs, and after the high-temperature cooking eliminates various molds, formaldehyde glue is added. The standard product color is the wood's own color (white, yellow, brown). Because the laminate wood floor will release formaldehyde into the air and cause harm to the air quality, many consumers are looking for a healthy, green product. Some businesses have found that many consumers are not very clear about the difference between green and green colors. Therefore, green pigments were added to the substrate sheet to dye the substrate green and publicity was promoted. The green substrate was added with a green environmental factor or promoted green products in the production process to waterproof, reduce the release of formaldehyde and exceed the natural substrate, etc. . In fact, green and non-green have nothing to do with water-repellent, formaldehyde-releasing, and environmental protection. For a time, every household develops green, and it seems that the environmental protection work of the reinforced wood flooring has made great progress. Those who have selected green substrates Consumers are not 100% victims.
The third trick to fish in troubled water
Strengthen the quality of composite wood flooring, the key is in the selection of raw materials and mix, and the processing accuracy of the product, the import plate and the domestic plate in the same size, import plate and domestic plate production according to the same technical requirements as above The difference is that the product has nothing to do with the length and breadth of each board. Some manufacturers see a certain size floor, such as 1290*195*8 or 1380*194*8 long-size board, there are fewer domestic manufacturers of this size, To spread the rumors, "Import plates are long specifications, domestic plates are short specifications." The price of long plates will increase accordingly, and the sales volume is optimistic. The manufacturers do not argue with the length and length of the boards. Instead, they reduce the production of short boards and produce large quantities of long boards. For a time, “import†boards surge, and consumers spend less than the import boards. The price that can buy into the "import board" is also enjoyable, the biggest benefit is to propose that the long board is the import board, disorderly market, and disorderly winning laminate flooring sellers.
The fourth move
The first generation of reinforced wood flooring used in the trench slot socket structure, when installed, in the gutter full of glue, you can guarantee that the product will not occur in the use of seams, degumming phenomenon. In actual use, it was found that in China, the floor height difference is too high (up to 10mm/m, the standard requirement is less than 2mm/m) and the workers are not installed enough, the glue is not evenly spread and the floor is not full. Cracking problem. The merchants subsequently introduced thicker plates and locking plates to solve the above problems. Some merchants added the so-called “double locks,†“three locks,†and “four locks†in order to increase their “locking†function in publicity. The “buckle†floor gives the consumer a higher level of locking and the quality is better. In fact, whether the floor is firmly connected and how much is not in the number of buckles, it is in the chamfering angle and chamfering area of ​​the locking plate. The level of the buckle is too much, as if using a few small locks to prevent theft, is it safer than using a large lock? The earliest manufacturers used locking plates to increase the adhesive strength of the floor, and in the end, they grew to increase the number of stages of the buckles, and to produce a locking floor for deceiving consumers.
The fifth move is against the customer
Although each brand of these merchants is not very well-selling and well-known, the number of sales of dozens of brands may add up to a large number, and it may even be the top spot to achieve a counter-offer strategy and buy these brands. The customers are the victims, and even worse, such sellers join hands with the decoration and engineering companies to jointly sell such low-quality, low-cost reinforced composite wood floors to consumers. In fact, what flickered is the consumer, and it is these illicit merchants that benefit.
Sixth tricks
Since the quality of laminate flooring is indispensable, selling qualified products and non-qualified products can only be determined by the professional ethics and conscience of the business, and a large number of businesses are not subject to such restrictions. In order to transform low-quality, low-cost or qualified laminate flooring into qualified, “premiumâ€, “imported†and other image-enhancing floors to consumers, merchants adopt a series of measures to pack inferior products. Image integration. In order to allow customers to believe that low-quality products are good products, a large number of circumstantial evidences are used. Of course, I also believe that some of the cards are "true", but when you are buying, you must first examine who has the certificate and who is fake. Then you can buy the board. The Chinese people have the habit of believing in certificates. Under the promotion of a series of certificates, who would not be fooled?
The seventh move Li Zhitao
In order to achieve "competition" between inferior and qualified boards, the inferior board is selected in the same way as the qualified board in the shopping mall, and even exceeds the quality of the brand board. It is consistent with the qualified board in terms of product specifications, designs, prices, and promotional materials. In terms of publicity, using misleading methods, I said that my board is "XX deck", "all-drill" series, 18000 rpm super wear-resistant, 36,000 rpm super wear-resistant, how low the formaldehyde content of the product, how the substrate is hard ,Which consumers know how hard and soft the substrate is related to the amount of formaldehyde glue, where consumers can immediately determine how much the laminate floor wear is, where does the consumer know what the “XX deck†“full drill†means? What is the standard, is not the industry level, or misleading businesses, the final installation to you as usual ordinary laminate flooring, or low-quality laminate flooring, businesses to achieve the purpose.
The eighth move to revived the dead
In order to further achieve the goal of reducing the cost of strengthening composite wood flooring, measures such as reducing the substrate density and reducing the wear layer of aluminum oxide have become obsolete. Nowadays, some manufacturers have adopted formaldehyde glue instead of melamine ammonium glue, and white sugar substitutes. Formaldehyde glue, these laminate flooring is not only not wear-resistant, but no adhesion between layers and layers, waterproof, anti-deformation ability becomes weak, there are ordinary ink printing floor color, the results of the floor a few months to change color, Adhesive glue is replaced by white latex instead of D3 glue. The adhesiveness is reduced. The plastic film replaces the double layer with a single layer. Adding sand to the substrate increases the “weight†and “strength†of the substrate. The feeling of hardness. You have to ask how low the price of laminate flooring depends on how high the manufacturer's tactics are. In short, no matter how low the price is to sell, the merchant will also maintain sufficient profits, and the lower the price of laminate flooring, the higher the profit margin.
Ninth strokes
Reinforced composite wood flooring has formaldehyde release. The detection methods are as follows:
Detection method limit standard limit mark
Perforation extraction method ≤ 9mg/100g E1
Dryer method ≤1.5mg/m3E1
Climate chamber method ≤ 0.12mg/m3E1
The three test methods have different values ​​and have the same quality. In order to cover the disadvantages of household pollution caused by formaldehyde emission, the test reports that most businesses present to consumers adopt climate chamber and desiccator tests. The quality is low, giving the customer an illusion of almost no formaldehyde emission. Some businesses have proved that their formaldehyde emission is small and they adopt high-value incentives. They promise that if they find that the formaldehyde content of their products exceeds the national standard, they will give it a prize. It will put a harmless coat on the laminate flooring and create a false impression for customers. . Many countries prohibit the use of laminate wood flooring for household use. They can only be used in public places. This is the reason why the laminate flooring is harmful and cannot be solved. In fact, products currently meeting national standards are as harmful as cigarettes that meet national standards are as harmful to humans as smoking is a hazard to people, and formaldehyde pollution is harmful to the whole family. In addition, please advertise one celebrity and add some anti-counterfeiting features to the product. In the same way, you can achieve consumer confidence.
Tenth move is the upper hand
The quality of the laminated wood flooring could not be distinguished with the naked eye, but the business people knew it well. They knew when the laminate flooring would be a problem. Before a large number of complaints from the customers, the company’s address and contact number were all replaced, and the mall was replaced with another brand. The label and door-head advertisements and publicity materials give an illusion that the shop owner has been converted and the brand has been changed. In fact, it is still the same owner who sells the same inferior board.
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