At present, integrated ceilings are mainly used in kitchens and bathrooms for home decoration. Thanks to its modular and freely-combined features, it is possible to assemble lighting, ventilation, heating and other functional appliances in accordance with the needs of customers. As the integrated ceiling assembly is simple, and the product can achieve a unified artistic style, it can better meet the customer's requirements for personalized, artistic home renovation. At the same time, with the advancement of technology and the innovation of design, such as the coating technology, the basic module has been artistically created, the introduction of non-standard parts has realized the personalization of the overall space, and the integrated ceiling has been developing towards customization and diversification.
The development status and characteristics of the integrated ceiling market Since the 1990s, with the continuous improvement of the level of residential consumption, people have gradually improved their living environment from satisfying basic residential functional requirements to comfort, art, and personalization. Pursue development. As a result, all kinds of floors and tiles have been surging. However, they have not paid enough attention to the ceiling. Until the 21st century, with the emergence of artistic ceilings, it just caters to the general consumer demand for beauty, art, and personality. In this context, in 2004, the integrated ceiling invented by Zhejiang Youbang Integrated Ceiling Co., Ltd. (its predecessor, Jiayin Youbang Electric Co., Ltd.) surfaced, and it won the national invention patent the following year. Compared with traditional ceilings, the modular design of integrated ceilings, the combination of heating, lighting, ventilation, and ceiling decoration, as well as the snap-fit ​​installation, not only satisfy people’s pursuit of multi-functionality and art, but also is simple. Convenient operation also provides conditions for people to personalize. The rise of integrated ceilings has shaken the revolutionary process of the traditional ceiling industry.
From the perspective of industry development characteristics, the following characteristics are mainly exhibited:
1. Regional clustering is the main feature of the current industry development. The integrated ceiling industry originated in Zhejiang Province and also emerged in Zhejiang. This is mainly determined by Zhejiang's natural regional advantages and economic advantages. Zhejiang Province is located on the southeastern coast of China, on the south wing of the Yangtze River Delta, east to the East China Sea, south of Fujian, west to Jiangxi and Anhui, and to the north, China’s largest city, Shanghai and Jiangsu, and borders on the hinterland of inland and has high quality. Market resources; At the same time, Zhejiang is also the most concentrated province of SMEs in the country. Among the 88 counties and urban areas in the province, 85 counties and cities and towns have formed a massive economy characterized by “small capital, big agglomerationâ€. With development, Zhejiang is known as the “China Shoes Capitalâ€, “China Electric Cityâ€, “China Metal Shell Lighter Production Base†and “China Capital of Pen Makingâ€. In addition, due to the integration of ceiling raw materials - the supply base for aluminum sheet is mainly distributed in the Guangdong region, providing raw material protection for the development of integrated ceiling companies in the Guangdong region.
According to the survey results, more than 80% of integrated ceiling companies are mainly concentrated in Zhejiang and Guangdong. Among them, there are 6 integrated ceiling manufacturers with an annual sales volume of over 40 million yuan, of which there are 4 in Zhejiang and 2 in Guangdong. In addition, there are many small and medium-sized integrated ceiling companies are mainly distributed in these two regions, the characteristics of industrial cluster development is very obvious.
2. The downward compatibility of upstream manufacturers is the main mode of enterprise development. One of the main characteristics of integrated ceilings, which is different from traditional ceilings, is to integrate multiple electrical functions into one. Therefore, these electrical appliance manufacturers can easily be compatible downstream as an integrated ceiling industry. According to the results of the investigation, the predecessors of the major key enterprises in the industry are electrical manufacturers, such as Zhejiang Youbang Integrated Ceiling Co., Ltd., Hangzhou Oppo Kitchen Technology Co., Ltd., Zhejiang Chuqiao Electric Co., Ltd. and Zhejiang Aohua Electric. Co., Ltd., etc., have previously done electrical appliances such as Yuba. In addition, as the birthplace of aluminum ceilings, raw materials for integrated ceilings, the Guangdong region is currently extending to the integrated ceiling industry, such as Foshan Nanhai Badis New Building Material Co., Ltd., Guangzhou Daguang Aluminum Decorative Materials Co., Ltd., and Zhongshan City. Fuxing New Decoration Materials Co., Ltd., etc., were previously manufacturing materials such as aluminum plates and aluminum buckle plates. It is not difficult to see that upstream compatibility of downstream manufacturers is the main mode for the development of integrated ceiling companies.
3, product development and design will become the company's core competitiveness With the continuous acceleration of the development of the integrated ceiling industry, the competition among enterprises has become increasingly rational, and the low-level price competition mode is gradually diluted. Technological innovation, product development, and industrial transformation will become the core of the company's competitiveness. The company's product research and development will be closer to the market. Product development based on various factors such as climate characteristics, local cultural environment, economic development status, and energy conservation and environmental protection requirements will become the direction of corporate R&D. At the same time, the company will introduce and absorb international advanced technologies and materials for product development. Development, the cycle of converting technology into productivity will be further shortened.
In addition, the unique scheme design, exquisite processing technology and mature construction technology are the foundation for the integration of the ceiling. Compared with general processing and construction companies, integrated ceiling companies have a higher overall demand for R&D, design, production processes, and production experience. For example, different consumers have different requirements for the types, specifications, materials, and physical properties of ceilings. Design and manufacture integrated ceiling products that meet various performance requirements for different consumer demand characteristics and humanistic environments. Therefore, product development and design will become the company's core competitiveness.
4. The advantage of sales channels has become an important reference indicator for the core competitiveness in the current industry. Since the industry has a relatively low technical barrier, upstream industries can easily enter the industry. Therefore, the construction of downstream channels becomes the core competition of integrated ceiling companies. The important reference indicators that are reflected. The construction of downstream channels not only requires enterprises to have strong product development and design capabilities, but also requires companies to have abundant funds. Therefore, companies with these two conditions are currently rare in the industry.
5. Creating product differentiation is an important means for enterprises to solve the problem of homogeneity of the industry. According to the results of the first-line market research, due to the low barriers to entry in the industry, there are few companies with product development and design capabilities, and most of the industry The companies are all mimicking the products of similar companies in the industry. The homogeneity of products in the industry is serious. Therefore, in order to create product differentiation, key enterprises in the industry began to seek repositioning of their own products and build their brand culture.
6, the market space is large, the industry dispersion is high China's current home decoration ceiling industry market capacity is 31.05 billion yuan, while the market size of integrated ceiling is about 2.6 billion yuan, only 8% of the overall ceiling industry, so the future market of integrated ceiling There is still a lot of space. At the same time, the integrated ceiling industry also has a higher degree of dispersion. For example, the total market share of the top 10 key companies is 24%. It is not difficult to see that the space for the industry is very large. As a result, companies are faced with a series of choices, such as pursuing efficiency or pursuing scale, being specialized in making fine work, or being widely spread.
The development status and characteristics of the integrated ceiling market Since the 1990s, with the continuous improvement of the level of residential consumption, people have gradually improved their living environment from satisfying basic residential functional requirements to comfort, art, and personalization. Pursue development. As a result, all kinds of floors and tiles have been surging. However, they have not paid enough attention to the ceiling. Until the 21st century, with the emergence of artistic ceilings, it just caters to the general consumer demand for beauty, art, and personality. In this context, in 2004, the integrated ceiling invented by Zhejiang Youbang Integrated Ceiling Co., Ltd. (its predecessor, Jiayin Youbang Electric Co., Ltd.) surfaced, and it won the national invention patent the following year. Compared with traditional ceilings, the modular design of integrated ceilings, the combination of heating, lighting, ventilation, and ceiling decoration, as well as the snap-fit ​​installation, not only satisfy people’s pursuit of multi-functionality and art, but also is simple. Convenient operation also provides conditions for people to personalize. The rise of integrated ceilings has shaken the revolutionary process of the traditional ceiling industry.
From the perspective of industry development characteristics, the following characteristics are mainly exhibited:
1. Regional clustering is the main feature of the current industry development. The integrated ceiling industry originated in Zhejiang Province and also emerged in Zhejiang. This is mainly determined by Zhejiang's natural regional advantages and economic advantages. Zhejiang Province is located on the southeastern coast of China, on the south wing of the Yangtze River Delta, east to the East China Sea, south of Fujian, west to Jiangxi and Anhui, and to the north, China’s largest city, Shanghai and Jiangsu, and borders on the hinterland of inland and has high quality. Market resources; At the same time, Zhejiang is also the most concentrated province of SMEs in the country. Among the 88 counties and urban areas in the province, 85 counties and cities and towns have formed a massive economy characterized by “small capital, big agglomerationâ€. With development, Zhejiang is known as the “China Shoes Capitalâ€, “China Electric Cityâ€, “China Metal Shell Lighter Production Base†and “China Capital of Pen Makingâ€. In addition, due to the integration of ceiling raw materials - the supply base for aluminum sheet is mainly distributed in the Guangdong region, providing raw material protection for the development of integrated ceiling companies in the Guangdong region.
According to the survey results, more than 80% of integrated ceiling companies are mainly concentrated in Zhejiang and Guangdong. Among them, there are 6 integrated ceiling manufacturers with an annual sales volume of over 40 million yuan, of which there are 4 in Zhejiang and 2 in Guangdong. In addition, there are many small and medium-sized integrated ceiling companies are mainly distributed in these two regions, the characteristics of industrial cluster development is very obvious.
2. The downward compatibility of upstream manufacturers is the main mode of enterprise development. One of the main characteristics of integrated ceilings, which is different from traditional ceilings, is to integrate multiple electrical functions into one. Therefore, these electrical appliance manufacturers can easily be compatible downstream as an integrated ceiling industry. According to the results of the investigation, the predecessors of the major key enterprises in the industry are electrical manufacturers, such as Zhejiang Youbang Integrated Ceiling Co., Ltd., Hangzhou Oppo Kitchen Technology Co., Ltd., Zhejiang Chuqiao Electric Co., Ltd. and Zhejiang Aohua Electric. Co., Ltd., etc., have previously done electrical appliances such as Yuba. In addition, as the birthplace of aluminum ceilings, raw materials for integrated ceilings, the Guangdong region is currently extending to the integrated ceiling industry, such as Foshan Nanhai Badis New Building Material Co., Ltd., Guangzhou Daguang Aluminum Decorative Materials Co., Ltd., and Zhongshan City. Fuxing New Decoration Materials Co., Ltd., etc., were previously manufacturing materials such as aluminum plates and aluminum buckle plates. It is not difficult to see that upstream compatibility of downstream manufacturers is the main mode for the development of integrated ceiling companies.
3, product development and design will become the company's core competitiveness With the continuous acceleration of the development of the integrated ceiling industry, the competition among enterprises has become increasingly rational, and the low-level price competition mode is gradually diluted. Technological innovation, product development, and industrial transformation will become the core of the company's competitiveness. The company's product research and development will be closer to the market. Product development based on various factors such as climate characteristics, local cultural environment, economic development status, and energy conservation and environmental protection requirements will become the direction of corporate R&D. At the same time, the company will introduce and absorb international advanced technologies and materials for product development. Development, the cycle of converting technology into productivity will be further shortened.
In addition, the unique scheme design, exquisite processing technology and mature construction technology are the foundation for the integration of the ceiling. Compared with general processing and construction companies, integrated ceiling companies have a higher overall demand for R&D, design, production processes, and production experience. For example, different consumers have different requirements for the types, specifications, materials, and physical properties of ceilings. Design and manufacture integrated ceiling products that meet various performance requirements for different consumer demand characteristics and humanistic environments. Therefore, product development and design will become the company's core competitiveness.
4. The advantage of sales channels has become an important reference indicator for the core competitiveness in the current industry. Since the industry has a relatively low technical barrier, upstream industries can easily enter the industry. Therefore, the construction of downstream channels becomes the core competition of integrated ceiling companies. The important reference indicators that are reflected. The construction of downstream channels not only requires enterprises to have strong product development and design capabilities, but also requires companies to have abundant funds. Therefore, companies with these two conditions are currently rare in the industry.
5. Creating product differentiation is an important means for enterprises to solve the problem of homogeneity of the industry. According to the results of the first-line market research, due to the low barriers to entry in the industry, there are few companies with product development and design capabilities, and most of the industry The companies are all mimicking the products of similar companies in the industry. The homogeneity of products in the industry is serious. Therefore, in order to create product differentiation, key enterprises in the industry began to seek repositioning of their own products and build their brand culture.
6, the market space is large, the industry dispersion is high China's current home decoration ceiling industry market capacity is 31.05 billion yuan, while the market size of integrated ceiling is about 2.6 billion yuan, only 8% of the overall ceiling industry, so the future market of integrated ceiling There is still a lot of space. At the same time, the integrated ceiling industry also has a higher degree of dispersion. For example, the total market share of the top 10 key companies is 24%. It is not difficult to see that the space for the industry is very large. As a result, companies are faced with a series of choices, such as pursuing efficiency or pursuing scale, being specialized in making fine work, or being widely spread.
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