As China's Beidou satellites have been launched into space, their application technologies have continuously made new and gratifying achievements. As the global leader in GPS navigation and positioning, the GPS industry currently faces not only new competition but also the bottleneck of industrial upgrading. How will the development and application of the GPS industry change? To this end, this reporter took two and a half months to gain insights into more than a dozen related companies in Shenzhen, a leading GPS region in China, and found that China’s GPS companies are now faced with a diversified market and special integration with emerging technologies and emerging industries. Applying the development direction of the market, its market is expected to grow substantially with the application of a wide range of products. The enterprises have achieved gratifying results in the market and R&D. Some companies have gradually opened up a diversified market situation.
SEG Navigation - Explicit Market Positioning and Preliminary Research Regarding the interpretation of GPS production and operation, Wan Xinyu, vice president of Shenzhen SEG Navigation Technology Co., Ltd., said: “Every production of a product, we must first think of who this product is for. If there is no clear market positioning and previous research, this product is doomed to failure."
It is understood that this is also the main reason for the company becoming the leading GPS company in China. At present, the company's GPS products are mainly composed of six business modules: First, the industry market: including the state's "two passengers and one crisis" buses, logistics vehicles and other large domestic companies such as Mengniu, Hongta Group; Second, private car security Service market; Third, the international market; Fourth, the automobile front loading market: Mainly with the Zoomlion, Dahan machinery and other commercial vehicle production companies to carry out bundled sales services; Fifth, automotive online services; Sixth, DVD navigation. Each business service model has a clear market positioning and pre-study, tailor-made.
It is worth mentioning that the development of SEG Navigation in the field of automotive online services is very gratifying. At present, it has more than 500,000 online users.
Huaqiang Information Industry - Compatible with the most important GPS industry in China, and the industry representative company is Shenzhen Huaqiang Information Industry Co., Ltd. The company is not only the largest GPS production enterprise and operator in China, but also a wholly-owned subsidiary of the listed company Huaqiang Group. It also owns three major brands of Huaqiang GPS, NAVO Roadway, and China CarNet, and nearly 1,000 operating service systems. At present, the project implemented by the company covers more than a dozen industries such as public transportation, freight logistics, leasing, passenger transport, construction vehicles, private cars, special vehicles, first aid, public security, traffic police, fire fighting, and shipping. The scope of service covers 30 provinces across the country. city. At the same time, its products are also exported to Chile, Mexico, Iran, Africa and Hong Kong and other countries and regions.
Faced with the development status of the industry, Zhu Juan, with 15 years of experience in the industry, focused on the reporter and said: “Since China’s GPS industry has not yet formulated a unified national standard, inevitably many manufacturers’ modules cannot be compatible in market applications. The dilemma is just like the incompatibility of China Mobile’s mobile phone SMS with China Mobile, and now, the GPS industry has also seen a situation in which parts and components of many manufacturers are incompatible with each other, and this has caused a certain amount of waste of resources. Unification of standard product specifications will enable companies to avoid detours."
Pilot navigation - Sword refers to the traffic intelligence Zhang Lingming, general manager of Shenzhen Pioneer Mobile Video Co., Ltd., when talking about new opportunities for GPS development, said: "The main function and purpose of installing GPS in mid-to-high-end private cars 10 years ago was anti-theft anti-theft. At present, the core functions of GPS have already been upgraded and transformed, mainly applied to the government to implement intelligent traffic management."
It is understood that the company is currently developing a mobile information CPND service platform based on traffic intelligence management, so that vehicle owners can understand information services including traffic information and road conditions in the car. This new product, as a personal terminal assistant, can not only implement one-click navigation, but also can realize multiple online services such as online ticket purchase and hotel reservation.
It is understood that the realization of this service is extremely difficult, mainly reflected in the integration of horizontal resources for various high-end service industries in the society. However, Pilot Aviation, as a listed company in London, has strong financial strength and strength as the backing of development. Let us look forward to this. The early release of new products.
Zhenhua Hongxin - a new road for GPS services "for the car service," the idea that people think that GPS will always belong to the car, but in fact, GPS can also serve the elderly and children, Shenzhen Zhenhua Hongxin Technology Co., Ltd. is Do this.
“The GPS industry is now in the stage of major industry reshuffling and industrial transformation. These small companies can only take a wait-and-see attitude. As for GPS conventional products, the current industrial chain of production and sales in the market is already quite mature, and small enterprises cannot be with the industry. The giants compete, so they can only open up other application areas,†said Feng Wanyan, general manager of the company, referring to the development of the company.
Of course, this is also a problem many GPS SMEs have to face. But fortunately, they opened a brand new page for GPS service.
“To this end, we have adopted a development strategy that allows us to avoid weaknesses and develop some personalized products based on the market demand and strength of the special users. For example, in terms of elderly care and school-age child custody, the company’s sales are still good.†When the company's development strategy, Feng Wanyan placed ardent expectations on the company's development.
As Mr. Lu Xun once said, “I hope this is nothing but indifferent. Just like the roads on the ground, many people will be the way to go.†Now the traditional path of the GPS industry is getting narrower and narrower, and the new path is Waiting for enterprises to expand, only to find new ways to find a better way out.
SEG Navigation - Explicit Market Positioning and Preliminary Research Regarding the interpretation of GPS production and operation, Wan Xinyu, vice president of Shenzhen SEG Navigation Technology Co., Ltd., said: “Every production of a product, we must first think of who this product is for. If there is no clear market positioning and previous research, this product is doomed to failure."
It is understood that this is also the main reason for the company becoming the leading GPS company in China. At present, the company's GPS products are mainly composed of six business modules: First, the industry market: including the state's "two passengers and one crisis" buses, logistics vehicles and other large domestic companies such as Mengniu, Hongta Group; Second, private car security Service market; Third, the international market; Fourth, the automobile front loading market: Mainly with the Zoomlion, Dahan machinery and other commercial vehicle production companies to carry out bundled sales services; Fifth, automotive online services; Sixth, DVD navigation. Each business service model has a clear market positioning and pre-study, tailor-made.
It is worth mentioning that the development of SEG Navigation in the field of automotive online services is very gratifying. At present, it has more than 500,000 online users.
Huaqiang Information Industry - Compatible with the most important GPS industry in China, and the industry representative company is Shenzhen Huaqiang Information Industry Co., Ltd. The company is not only the largest GPS production enterprise and operator in China, but also a wholly-owned subsidiary of the listed company Huaqiang Group. It also owns three major brands of Huaqiang GPS, NAVO Roadway, and China CarNet, and nearly 1,000 operating service systems. At present, the project implemented by the company covers more than a dozen industries such as public transportation, freight logistics, leasing, passenger transport, construction vehicles, private cars, special vehicles, first aid, public security, traffic police, fire fighting, and shipping. The scope of service covers 30 provinces across the country. city. At the same time, its products are also exported to Chile, Mexico, Iran, Africa and Hong Kong and other countries and regions.
Faced with the development status of the industry, Zhu Juan, with 15 years of experience in the industry, focused on the reporter and said: “Since China’s GPS industry has not yet formulated a unified national standard, inevitably many manufacturers’ modules cannot be compatible in market applications. The dilemma is just like the incompatibility of China Mobile’s mobile phone SMS with China Mobile, and now, the GPS industry has also seen a situation in which parts and components of many manufacturers are incompatible with each other, and this has caused a certain amount of waste of resources. Unification of standard product specifications will enable companies to avoid detours."
Pilot navigation - Sword refers to the traffic intelligence Zhang Lingming, general manager of Shenzhen Pioneer Mobile Video Co., Ltd., when talking about new opportunities for GPS development, said: "The main function and purpose of installing GPS in mid-to-high-end private cars 10 years ago was anti-theft anti-theft. At present, the core functions of GPS have already been upgraded and transformed, mainly applied to the government to implement intelligent traffic management."
It is understood that the company is currently developing a mobile information CPND service platform based on traffic intelligence management, so that vehicle owners can understand information services including traffic information and road conditions in the car. This new product, as a personal terminal assistant, can not only implement one-click navigation, but also can realize multiple online services such as online ticket purchase and hotel reservation.
It is understood that the realization of this service is extremely difficult, mainly reflected in the integration of horizontal resources for various high-end service industries in the society. However, Pilot Aviation, as a listed company in London, has strong financial strength and strength as the backing of development. Let us look forward to this. The early release of new products.
Zhenhua Hongxin - a new road for GPS services "for the car service," the idea that people think that GPS will always belong to the car, but in fact, GPS can also serve the elderly and children, Shenzhen Zhenhua Hongxin Technology Co., Ltd. is Do this.
“The GPS industry is now in the stage of major industry reshuffling and industrial transformation. These small companies can only take a wait-and-see attitude. As for GPS conventional products, the current industrial chain of production and sales in the market is already quite mature, and small enterprises cannot be with the industry. The giants compete, so they can only open up other application areas,†said Feng Wanyan, general manager of the company, referring to the development of the company.
Of course, this is also a problem many GPS SMEs have to face. But fortunately, they opened a brand new page for GPS service.
“To this end, we have adopted a development strategy that allows us to avoid weaknesses and develop some personalized products based on the market demand and strength of the special users. For example, in terms of elderly care and school-age child custody, the company’s sales are still good.†When the company's development strategy, Feng Wanyan placed ardent expectations on the company's development.
As Mr. Lu Xun once said, “I hope this is nothing but indifferent. Just like the roads on the ground, many people will be the way to go.†Now the traditional path of the GPS industry is getting narrower and narrower, and the new path is Waiting for enterprises to expand, only to find new ways to find a better way out.
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