Stamping products have a wide range of applications and product types. Some electronic stamping products have relatively low content, so there are a considerable number of small and medium-sized stampings manufacturing enterprises in the production of stamping parts. This type of enterprise has a single production equipment, lack of talents, and insufficient funds for technical updates and the introduction of advanced equipment. In the increasingly fierce market competition, it is difficult to open up the market. Based on the research of stamping parts market over the years, the author thinks that the current market expansion of small and medium-sized enterprises should pay attention to the following points:
1. Look for orders with small quantities and relatively low technological content. Due to the limited production capacity of the company, it is impossible for high-volume, professional products to enter the market even if they are met once. Furthermore, the profit of large-volume orders is relatively low. It is difficult for small and medium-sized enterprises who cannot produce large numbers of labor to stand up. Feet, and even large quantities of orders require a lot of cash flow, which is also a big problem for SMEs. Therefore, when Jianyi Enterprise develops its market, it is more likely to find small orders and relatively high-margin orders and purchasers, which is more conducive to the growth of the company and the accumulation of original funds.
2. Adopt a marketing model that combines the Internet and traditional modes. The promotion of the Internet and other media plays an extremely important role in the market expansion of enterprises. However, for small-scale enterprises, propaganda alone is not enough. It also requires the use of traditional business models, more contacts, and more movement. Because money is relatively important for small businesses. Small businesses can make full use of traditional marketing models on the basis of ensuring the investment in the Internet infrastructure, such as participating in some exhibitions, visiting more customers, and making more business calls. Take a relatively active approach to expand the market.
3, learn to leverage. For small and medium-sized enterprises, once they are linked to large orders, they can look for idle plants or equipment to save the cost of investment by investing only in technical and human resources so that they can earn more profits. Once a market crisis occurs, it can flexibly transform the market and avoid blindly expanding.
1. Look for orders with small quantities and relatively low technological content. Due to the limited production capacity of the company, it is impossible for high-volume, professional products to enter the market even if they are met once. Furthermore, the profit of large-volume orders is relatively low. It is difficult for small and medium-sized enterprises who cannot produce large numbers of labor to stand up. Feet, and even large quantities of orders require a lot of cash flow, which is also a big problem for SMEs. Therefore, when Jianyi Enterprise develops its market, it is more likely to find small orders and relatively high-margin orders and purchasers, which is more conducive to the growth of the company and the accumulation of original funds.
2. Adopt a marketing model that combines the Internet and traditional modes. The promotion of the Internet and other media plays an extremely important role in the market expansion of enterprises. However, for small-scale enterprises, propaganda alone is not enough. It also requires the use of traditional business models, more contacts, and more movement. Because money is relatively important for small businesses. Small businesses can make full use of traditional marketing models on the basis of ensuring the investment in the Internet infrastructure, such as participating in some exhibitions, visiting more customers, and making more business calls. Take a relatively active approach to expand the market.
3, learn to leverage. For small and medium-sized enterprises, once they are linked to large orders, they can look for idle plants or equipment to save the cost of investment by investing only in technical and human resources so that they can earn more profits. Once a market crisis occurs, it can flexibly transform the market and avoid blindly expanding.
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