Market research: hardware lock exposure business opportunities crazy impact

Affected by the booming development of the Yongkang anti-theft door industry and the successful holding of the second session of the Expo, the Hardware City lock industry has ushered in a new round of business opportunities, and the sales of medium-to-high-end locks have gradually become mainstream.

Located in the Hardware City, the Daedongfu locks are neatly placed in a clean and neat store with various anti-theft locks, bathroom locks, stainless steel locks and lock accessories. When talking about the sales of locks in the first half of the year, the person in charge of the store said with a smile. After the sales department participated in the second session of the Expo, the products attracted a lot of merchants with excellent quality and fair prices, and the current sales performance was good. stable.

Today, when people purchase lock products, in addition to pursuing traditional practicality and safety, they also pay more attention to the appearance of lock products. Decorative locks have become the new darling of the market, and some lock products have even turned to door hardware. In the ranks, the decorative taste of lock products is getting stronger and stronger. The company is aiming at the business opportunities inside, actively innovating, developing a series of fashionable and generous products, and it has been launched at the Expo. Of course, in the pursuit of product appearance, the quality of the product is also essential. Locks as a part of the door industry, with the successful holding of the Expo, can be regarded as a ride. Next year's Expo, he will also participate.

In another hardware lock store, the owner, Ms. Chen, told the author that business has been getting better every day since May. The business in the store is very good now, and customers who sign orders to the contract are in a continuous stream. During the conversation, Ms. Chen came to the hotel with three guests. One inquire, they originally came from Jinhua, some time ago opened a hardware lock shop, today is to wholesale locks, handles and the like hardware products. "We have heard that hardware products sold in Hardware City have a wide range of hardware products and are available at favorable prices. Locks, as accessory products for the door industry, will surely continue to introduce new ones, so we come here today to look specifically at them," said one consumer. However, Ms. Chen believes that with the increase in raw material prices and the increase in labor costs, the competition in the market for low-end lock products has long been fierce. If the business is not to be abandoned by the market in the future competition, the quality of the product is crucial.

During the visit, many hardware lock dealers also revealed that the sales of middle-to-high-end locks gradually became the mainstream of the hardware lock industry. On the one hand, high-end locks have a high technological content, and they are more human-oriented and personalized. They are sought after by consumers. On the other hand, high-tech products have higher profits, and businesses are naturally optimistic. The lock is like the heart of the door, and it is undoubtedly the most important thing. In particular, after the financial crisis of the previous year, many business owners deeply realized that only by increasing the technological content of products, upgrading product quality, and increasing the added value of products can they gain a foothold in this market. Many anti-theft door manufacturers came to purchase, in order to enhance the overall level of security doors, more dedication to a variety of high-end lock consumption. Various electronic locks such as sensor locks, fingerprint locks, digital locks, and voice-activated locks are very popular among customers.

The price of electronic smart locks is naturally high, but many sellers are still optimistic about their development prospects. “Actually, the new round of technology competition in the lock industry has kicked off. The future of high-end products with high technology content is very clear.” Hwang, an industry analyst, said, “In recent years, with residential, automotive, and high-end office buildings, The rapid development of pillar industries, such as hotels, and the demand for high-prevention lock products from the national defense, public security, and financial systems are increasing. Because high-end locks have high technological content and are more human-oriented and personalized, they have higher product profits. In addition, with the rapid replacement of lock products, middle-to-high-end locks will gradually become the mainstream of the lock market. In addition, with the gradual arrival of domestic demand funds, the gradual birth of some large building facilities, and the safety and reliability of these facilities for security equipment. With the enhancement of sexuality and convenience requirements, the market demand for middle-to-high-end locks will increase further.”