Long-term development of the flooring industry requires innovation as a prerequisite

Just after the June 1st holiday, the Dragon Boat Festival holiday is approaching again. The new round of sales promotion war will be carried out in full swing. Although various kinds of annual festivals or artificial festivals are the golden age for floor companies to promote sales and increase their influence, the marketing focus of flooring companies is not here, so floor companies cannot focus on marketing and hope for development. Concealed in holiday promotions, after all, it is not feasible to want to occupy the floor market only by several price wars a year.

For today's flooring companies, what they need to do is to understand the needs of consumers. For consumers, consumers value the quality, service, design, and even brand added value behind the product. The product promotion mode of the price war alone will gradually be unacceptable to consumers and will eventually be eliminated by the market. .

In the current situation where sales have become normal, floor companies must seek new breakthroughs in marketing methods and product design to win this industry promotion. Only by starting with the most relevant factors of consumers, the floor Enterprises can usher in a "quality" leap.

With the fierce market competition and the continuous improvement of the quality of consumers, the flooring industry is undergoing step-by-step development in terms of quality, brand, and service. It is unlikely that the flooring industry will rely solely on traditional sales channels to expand its market share further because it is in the flooring industry. "On the rivers and lakes" is not "heroes based on prices." The floor should be like a really good development, we must continue to innovate and change, implement the transformation of marketing methods to adapt to the market, the competition has also been upgraded from ordinary price war to service warfare.