The sea is changing, the world is changing, the sun and the moon are shining, and the years are coming. 25 years of rapid development, 25 years of Chunhua Qiushi, 25 years of hard work and sweat, 25 years of corporate culture. Fu Nike is standing in the forest of Chinese private enterprises in a unique way and excellent posture.
25 years ago, Mr. Li Guoci announced that Fu Nike Superhard Materials Co., Ltd. was formally established. Since then, a new star in China's superhard materials industry has risen. In these 25 years, a group of ordinary Fu Nike people have created one industry myth again; Chairman Mao has said: "If the sky is old, the human right is the vicissitudes of life," as a national enterprise in the forefront of reform and opening up, rich How does Nike become a world-renowned brand from a small company? Rely on - integrity, morality, innovation, and vision.
Integrity, virtue
Integrity is the way, with the pioneers' footsteps extending; honesty is wisdom, with the accumulation of scholars' knowledge; honesty is success, with the hard work of the endeavors; integrity is the seed of wealth, as long as you sincerely plant, you can Find the key to open the vault.
The company adheres to the business philosophy of “creating value for customers†and professional service system, and has been highly recognized by many domestic and foreign customers. The company has a wide range of products and strong customer stability. More than 40% of customers have cooperated for more than two years, and have established long-term cooperative relationships with many Fortune 500 companies. The company has established a professional marketing service network, and its products are sold to most parts of the country and exported to the United States, Germany, Belgium, Japan, Canada, Italy, South Korea and other countries and regions.
The company pays attention to the health and growth of employees, and has passed the BS-OHSAS18001 occupational health and safety management system certification, forming a systematic corporate culture system with distinctive corporate characteristics, advocating “for the happiness of employees, for the satisfaction of customers, for the society. Responsibility, for the sake of a bright future, pursues the harmonious integration of employees, businesses, customers and social interests.
Fu Nike is people-oriented and honest. It is the foundation of Fu Nike's foundation; integrity is like the sail of the Finike ship, providing power and direction for the development of Fu Nike. Honesty to the Fu Nike people, let the Fu Nike people live happily; stress the integrity of the customer, honesty, create value for the customer; stress the integrity of the society, fulfill the responsibility for the harmony and stability of the society; Breaking the monopoly of foreign industries and continuously improving the competitiveness of the industry.
Innovation
Innovation is the essence of human history and the driving force for enterprise development. Einstein said: "It is more important to ask a question than to solve a problem." Asking questions is innovation! This is the voice of the times, calling for innovation and shouting change! Because of the development of the times, we need innovative thinking, innovative talents, innovation, innovation, and innovation. The history of Fenix's twenty-five years of development is a history of innovation. Historical experience tells us that innovation culture fosters innovation and innovation drives innovation culture. To develop, enterprises must not follow the old-fashioned and self-restraint, and must build a corporate culture that is brave in innovation, pursuit of success, openness and tolerance, and advocating competition.
As the second generation leader of Fenike, Mr. Li Hexin, led the management team and technical team of Fenike. After more than ten years of painstaking management, he adhered to the corporate culture of “integrity, virtue, innovation and foresightâ€, adhering to “for the happiness of employees, Based on the cubic boron nitride synthesis and preparation technology accumulated for many years, based on the cubic boron nitride synthesis and preparation technology accumulated for many years, we will continue to innovate and develop cubic boron nitride that meets market demand and has more cost-effective advantages for the business philosophy of “Customer Satisfaction, Social Responsibility, and a Better Futureâ€. Grinding and super-hard tool products are the core. By constructing and perfecting the R&D and production system of the whole industry chain of cubic boron nitride materials and products, and the customer-oriented marketing service system, we are committed to providing customers with cost-effective cubic boron nitride products. And grinding and cutting solutions. The company has gradually evolved from a cubic boron nitride abrasive and tool manufacturer to a provider of industrial machining grinding and cutting solutions.
After years of accumulation, the company has successfully developed high-grade cubic boron nitride abrasive and tool manufacturing technology suitable for different metal processing fields and applications, forming an independent and complete cubic boron nitride preparation technology system, mastering the processing of raw and auxiliary materials, high temperature. The core technologies of high-pressure synthesis control, single crystal abrasive and micro-powder preparation and tool manufacturing, including the use of high-purity cubic boron nitride preparation technology, new binder preparation technology and welding technology of polycrystalline brazing tools Some of the products produced by the innovative core technology have reached the international leading level.
With the complete cubic boron nitride preparation technology system independently developed by many years, the company has mastered the core technology of cubic boron nitride from raw material formulation and preparation, auxiliary material preparation, single crystal and polycrystalline synthesis. It has become the first in China. With the scale production capacity of cubic boron nitride single crystal and fine powder at the front end of the industrial chain, it also grasps the whole of the industrial chain back end and the grinding and cutting solution provider of welding polycrystalline cubic boron nitride tool production and application technology, forming " Cubic Boron Nitride Single Crystal - Cubic Boron Nitride Micropowder - Monolithic Polycrystalline Cubic Boron Nitride Tool - Super Welding Cubic Boron Nitride Tool - Overall Design Scheme" is an integrated cubic boron nitride abrasive and tool industry chain for machinery Machining users provide complete solutions for metal grinding and cutting.
Due to the integration of the industrial chain, the front-end cubic boron nitride abrasive can not only be directly sold as a product, but also become the raw material of the back-end tool. The production scale of the cubic boron nitride abrasive is greatly improved, which not only produces economies of scale but also shortens the customer delivery time. And the number and variety of intermediate products have increased, increasing the scope of application, and providing more choices for the back-end tools, improving the quality performance of the tool products. Therefore, relying on the advantages of the entire industry chain, the unit and overall cost of the company's products tend to decrease, enriching the company's product line and improving the company's core competitiveness. Up to now, the company has 108 national patents, including 6 invention patents, 2 appearances and 100 utility models.
Vision
The breakthrough in the capacity bottleneck of cubic boron nitride abrasives will help to improve cost control and quality of tool products, and help to consolidate the company's advantageous position in the field of cubic boron nitride products; in addition to the existing downstream applications of automobiles and steel, Further research and development and expansion of product applications in other industries and fields such as shipbuilding, aerospace, etc., enhance the company's comprehensive strength in the cubic boron nitride field; track market trends, actively carry out research and development reserves, and timely expand more cubic boron nitride high-end products Market, looking for new profit growth points.
Fenike will further expand its production capacity, improve its research and development capabilities, improve product quality and reduce product costs. Strengthen production management and market development of investment projects, further establish and improve various management mechanisms, adopt modern management methods and management methods, integrate various resources within the company, and ensure the rapid growth of the company's business. Further improve the company's marketing model, provide customers with personalized, professional cutting, grinding solutions and continuous value-added services, and seek to establish long-term cooperative relations with customers. By improving marketing efficiency, marketing depth and marketing quality, we will expand the scope of the company's marketing services, actively increase the propaganda of the international market, open up potential foreign markets, increase the market share of foreign markets, and build a global marketing platform. With high-quality products and high-quality and efficient services, we maintain and continuously improve the credibility of our company and our products, so that the company will continue to maintain its dominant position in the field of cubic boron nitride products.
According to the strategic planning of the country's economic restructuring and the transformation of economic development mode, the traditional manufacturing industry has increased market demand for cubic boron nitride abrasives and products with excellent grinding performance, and domestic high-end cubic boron nitride products for ordinary grinding and cutting products. And the substitution effect of imported grinding and cutting products is enhanced. As the largest manufacturer of cubic boron nitride abrasives and superhard tools in China, Fu Nike will make more contributions to the sustainable development of China's superhard materials industry by virtue of its technological innovation, product quality and overall industrial chain.
At present, Fu Nike is building a cubic boron nitride material and tool integration project in the Wuyi Industrial Cluster. The project covers an area of ​​220 mu, with an annual output of 800 million carats of cubic boron nitride and 10 million superhard tools. With the construction of the new park as an opportunity, Fu Nike will continue to enhance its research and development capabilities, product advantages and comprehensive competitiveness under the care and support of super-hard industry associations and all sectors of society, promote industry and economic development, actively assume social responsibilities and achieve economic benefits. And social benefits double harvest. As a high-tech enterprise, Fu Nike is not only a green enterprise, but also a responsible enterprise and a conscience enterprise.
Outlook
Looking back on the past, we have a lot of thoughts and emotions. Based on today, we have a confident mind and confidence. Looking forward to the future, we sing high songs and laugh all the way. Looking back, the Fu Nike people have created one after another, but we can't indulge in the flowers and applause of yesterday; we should sail in the sunshine of the rising sun and create a new era. "Thirty merits of dust and earth, eight thousand miles of roads and moons, no leisure, white heads", Fu Nike people will not be jealous, will not hesitate, because the Fu Nike's dream is ahead. Grasping the development opportunities faced by the super-hard materials industry, grasping the development trend of super-hard materials and product structure adjustment, focusing on technological innovation strategies, increasing research and development efforts, and continuously improving the quality and cost-effectiveness of the company's cubic boron nitride products; Market development efforts to consolidate and continuously expand the market share and application fields of the company's cubic boron nitride products; take this opportunity as an opportunity to expand production capacity and product lines, accelerate the industrial scale and industrial deepening strategy, and implement marketing service strategy , brand and talent strategy, comprehensively enhance market competitiveness, making the company the preferred brand of global cubic boron nitride materials and superhard tool products.
We believe that under the leadership of Mr. Li Hexin, Chairman of Fenike, under the guidance of corporate culture, Fu Nike people can continue to advance in the wind and waves, creating a better tomorrow . (Excerpted from the "Fifty Years of China's Superhard Materials Industry", "Recalling the Past and Rich Years - Commemorating the 50th Anniversary of the Birth of Chinese Diamonds")
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