By the end of 2010, there were more than 11,000 gate enterprises in China, of which nearly 4,500 had annual production value of more than 10 million yuan. However, there were few hundred million enterprises. A survey on China's door industry development report two years ago has attracted the attention of people in the wooden door industry. The survey shows that in 2010, the output value of China's door industry reached 189.193 billion yuan, and in 2011 it would exceed 200 billion yuan. China's wooden doors are very "fire." "The remarks are not gone. However, looking back at the research report two years ago, we have to feel that the wooden door industry is in a state of puffiness and puffiness.
The wooden door market is now boasting
It is undeniable that China's wooden door industry is indeed in the best period of opportunity: vast wooden doors to create the army, a huge wooden door consumer groups, speed in the wooden door industry. The "fire" of Chinese wooden doors is also reflected in the fact that enterprises including floors, cabinets, and furniture have allegedly used wooden doors, as well as the total annual output that has increased at a rate of 24% per year for four years. However, according to experts, behind the "fire" of Chinese wooden doors, it is the "one size fits all" of raw materials, technology and equipment.
Wooden door is very hot, beware of puffiness and puffiness
China's wooden doors “spiritual fire†surged. It is worrying. Will the wooden doors experience “fat†weakness after blossoming? As some industry insiders have said: "For 30 years, China's wood industry has gone through the 200 years of a long market development in Western society. Therefore, it goes without saying that our market competition system still has many defects and there are some puffiness. "And puffiness. If we don't calm down, the virus will take advantage of it. If we don't discipline ourselves, we may be able to cut off the great promise of the wooden door industry."
Therefore, in the process of accelerating economic and social development, regulating corporate behavior, and protecting the legitimate rights and interests of enterprises, we must give full play to the functions of the association and introduce the industry into an environment of self-discipline and purification competition.
Make consumers the real beneficiaries
“To be honest, to be conscientious, to be a door, to be a door is our way of life, consumers are our food and clothing parents, to serve our customers, so that consumers really become beneficiaries.†Endorsements and channel expansion are the rules of the market and are indispensable. However, they must not amplify the role of the game. It must be irrational in expanding its role. It indulges in the expectations of the industry itself under the market economy system and it is for end consumers. irresponsible.
Guo Yiming, president of the China Building Decoration and Decoration Materials Association, believes that problems such as the decentralization of national standards, weak corporate brand awareness, uneven product quality, and homogeneity are the bottlenecks in the future of door companies.
There is no doubt that in the future, the door industry will develop in the direction of greening, personalization, technology, and branding. With the development of the industry and the escalation of competition, consumers’ brand consumption ability will rapidly increase, and brand building will become the commanding height of the door industry, especially leading companies, to win the market. Various brands will face integration, the number of brands will be reduced, and industrial resources will be further concentrated in well-known brand enterprises. If you do not quickly adjust your strategy to keep up with the pace of development, some of the leading brands today may not be eliminated from the competition.
The wooden door market is now boasting
It is undeniable that China's wooden door industry is indeed in the best period of opportunity: vast wooden doors to create the army, a huge wooden door consumer groups, speed in the wooden door industry. The "fire" of Chinese wooden doors is also reflected in the fact that enterprises including floors, cabinets, and furniture have allegedly used wooden doors, as well as the total annual output that has increased at a rate of 24% per year for four years. However, according to experts, behind the "fire" of Chinese wooden doors, it is the "one size fits all" of raw materials, technology and equipment.
Wooden door is very hot, beware of puffiness and puffiness
China's wooden doors “spiritual fire†surged. It is worrying. Will the wooden doors experience “fat†weakness after blossoming? As some industry insiders have said: "For 30 years, China's wood industry has gone through the 200 years of a long market development in Western society. Therefore, it goes without saying that our market competition system still has many defects and there are some puffiness. "And puffiness. If we don't calm down, the virus will take advantage of it. If we don't discipline ourselves, we may be able to cut off the great promise of the wooden door industry."
Therefore, in the process of accelerating economic and social development, regulating corporate behavior, and protecting the legitimate rights and interests of enterprises, we must give full play to the functions of the association and introduce the industry into an environment of self-discipline and purification competition.
Make consumers the real beneficiaries
“To be honest, to be conscientious, to be a door, to be a door is our way of life, consumers are our food and clothing parents, to serve our customers, so that consumers really become beneficiaries.†Endorsements and channel expansion are the rules of the market and are indispensable. However, they must not amplify the role of the game. It must be irrational in expanding its role. It indulges in the expectations of the industry itself under the market economy system and it is for end consumers. irresponsible.
Guo Yiming, president of the China Building Decoration and Decoration Materials Association, believes that problems such as the decentralization of national standards, weak corporate brand awareness, uneven product quality, and homogeneity are the bottlenecks in the future of door companies.
There is no doubt that in the future, the door industry will develop in the direction of greening, personalization, technology, and branding. With the development of the industry and the escalation of competition, consumers’ brand consumption ability will rapidly increase, and brand building will become the commanding height of the door industry, especially leading companies, to win the market. Various brands will face integration, the number of brands will be reduced, and industrial resources will be further concentrated in well-known brand enterprises. If you do not quickly adjust your strategy to keep up with the pace of development, some of the leading brands today may not be eliminated from the competition.
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