The idea of ​​"the essence of Chengdu furniture is market operation"
This topic needs to be divided into two levels, one is a manufacturer of comprehensive product structure, and the other is a manufacturer of characteristic products. If from the perspective of a manufacturer with a comprehensive product structure, operation is more important than product innovation, that is to say, the market operation of this type of manufacturer is its essence. At present, our No.1 brand name brand is still taking the first step --- product innovation stage, that is, starting with product innovation, combined with appropriate service innovation; for medium and large manufacturers, improving the level of operation is the key.
Transformation or improvement of the status quo of Chengdu brand
I mainly talk about the transformation. Throughout the development history of the Chengdu furniture brand of the manufacturer's products for more than a decade, the owners of various brands have always focused on "bringing ideas". To put it bluntly, at present, Chengdu is regarded as a brand manufacturer whose brand operation level is also a low-level operation. The road to improvement lies in a true understanding of the core and value of the brand. In this regard, it can be promoted to a level of business philosophy or business ethics; personally suggest that manufacturers should build a solid foundation step by step, based on market demand and geographical balance, etc., to strengthen their own brand differentiation and distinctive business ideas To run a corporate brand.
This year's Chengdu Furniture Fair takes "domestic demand" as the theme. Obviously, national furniture companies have regarded Chengdu Fair as a must-have stage for the domestic demand market. Companies such as Guangdong and Jiangxi have already reached the booth. How should Sichuan enterprises respond?
The direct sales of Guangdong and Jiangxi furniture manufacturers to Chengdu to participate in the exhibition just shows that the level of the Chengdu Furniture Fair has improved and is worthy of congratulations. At the same time, we also saw the crisis of Sichuan furniture brand. Sichuan local manufacturers have also put forward some so-called market slogans or business concepts one after another in the past few years, each of which has its own strengths and weaknesses. It is up to the market competition judge to judge which one is better or worse; no surprise, the competition pattern of the Chengdu furniture brand four years later It will be a new form of competition.
Predict the opportunities and challenges of Chengdu furniture companies
Personally, I think that the opportunities of Chengdu furniture enterprises outweigh the challenges, and they can still be rapidly improved and developed; of course, they must also conform to the current market basis and operational strength of each enterprise. They must be properly matched with each other, and do not blindly game and follow the so-called big brands to operate.
The current status and prospects of the company
No.1 Famous Furniture Company, after adjusting its product structure as a whole, was in the first stage of the market recovery and stepped out of the winter dilemma of 2012. From the perspective of on-site signing orders and retail dealer orders, the transformation has basically succeeded. With the follow-up efforts in the coming year, new opportunities and spring will be ushered in.
Looking forward to the companies you run
Hope to continue to adjust product structure and enhance brand image within three years. From product to terminal comprehensive reform and upgrade, creatively create Chengdu's new model brand "urban integrated marketing", that is, multi-product multi-brand, with comprehensive customer sharing, promotion sharing, management sharing, service sharing. Centralized market blasting and sales management. It is similar to the application of the combination of the regional market and in-depth marketing operations of a large furniture brand in Guangdong.
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