Art Dechi to Create a "Sit" Appeared at the International Famous Furniture Exhibition

In March 2013, it was the "show season" of the Chinese furniture industry. The International Famous Furniture (Dongguan) Exhibition, which was first launched on March 16, is not only an important procurement platform for international furniture buyers, but also has a more vane role in the trend of the domestic furniture market. First choice. Dechi, which is located in high-end soft furniture, will also make a high-profile appearance, bringing innovative and high-quality products, leading the fashionable and elegant life trend, and creating a "seated" artistic feast for the majority of merchants.

Dechi: Innovation promotes brand development

During the downturn of the industry, the development of most companies is struggling, people can't help but ask: Where is the way out for the furniture industry? As a high-end software furniture brand , Dechi, its rapid development is remarkable. According to its chairman Chen Chi, the brand dilemma currently faced by the domestic furniture industry is largely due to the fact that many manufacturers have long regarded products as tools for making money, but lack the cultural connotation of products and brands and Pay attention to the impact of users, and lack originality and innovation.

With the increasing pressure of competition in the traditional channels of the furniture industry, whether it is for manufacturers, distributors, or distributors, they have gradually abandoned the quantitative growth mode of the past and turned to seek higher quality Development model, and innovation has become the source of impetus for this development model.

Known by users as "the most designed and comfortable" sofa, Dechi has more say in innovation. According to Chen Chi, in order to ensure that the product design is synchronized with Europe and keep up with the world's trend of home furnishing, Dechite has selected a well-known design studio in Germany and Italy to cooperate, so that each product is not only original, but also radiates the latest breath.

Product design is at the forefront of the entire production process of furniture products, which can have a crucial impact on the product, but any successful furniture product must not only be well designed, but also need to take into account from the material to the production to the final product Service and a series of links. Therefore, Dechi, which is positioned in China's high-end home furnishing products, has embarked on the road of global resource integration. In addition to cooperating with overseas designers in Italy and Germany, the company also sent masters in charge of craftsmanship to Germany to study handicrafts. At the same time, in order to ensure the high quality and high grade of the products, all sofas of Dechi are imported from Germany, Italy, Belgium and other countries except for the main materials such as sponge, wood and steel. The integrated use of Japanese YKK zippers, German OKE, and steel frame sofa structures makes it completely different from similar products on the current market.

Chen Chi once showed the author a chair designed by Dechi: slender solid wood frame, hard steel frame, soft leather cushion and backrest, not only smooth lines, simple and stylish, but also superb technology and excellent quality. And this is a microcosm of Dechi's many products.

Dechi: Differentiation wins the market

It is reported that on March 16, Dechi will hold the "Dechi-2013 New Product Launch Conference". In order to cooperate with its own brand positioning, Dechi's new product launch meeting has also been carefully sculpted and arranged. The product display site was arranged in the highest grade hotel in Houjie-Jiahua Hotel. The hotel is close to the famous furniture exhibition center, and the Jiahua Hotel, which has hosted many high-end furniture events, also has a strong furniture "gene", and at the same time it creates a new atmosphere in the home. Therefore, the vast number of people in the furniture industry will also be able to feel the art of "sitting" and stylish and comfortable lifestyle brought by Dechi. At that time, the enterprise will bring more surprises and enjoyment to furniture dealers.

Chen Chi said that for Dechi, the future brand development is definitely not to provide consumers with simple furniture products , but to provide customers with a perfect home life solution that can meet their individual needs according to customer needs. If we go back to the original question again: where is the way out for the furniture industry? Perhaps the answer can already be found in the brand of Dechi. Based on the development of the enterprise, a brand-new product style system was created, coupled with advantages in craftsmanship and materials, which achieved a differentiated positioning in the market, and finally helped the brand walk out of a different path from most upholstered furniture brands. our. And this is what the furniture industry lacks at present, that is to use innovative design to achieve differentiated competition and create its own "blue ocean" market.

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