Integrated ceiling products have developed quite rapidly as an emerging industry. At present, it is almost a standard configuration for the selection of kitchen and bathroom space for retail outlets. However, from the end of last year to the present economic situation, dealers gradually realized that "business is difficult to do." Some enterprises in most industries started to adjust their terminals, and gradually covered the chain's regular channels such as B&Q and Haomei from the secondary market and foreign markets, which also had a huge impact on distributors.
Since the introduction of integrated ceilings in 2005, the market has developed rapidly and the market has great potential. With lucrative profits, the industry is expanding with lightning speed. The integrated ceiling market is calculated according to the place of production. The output of Jiaxing in Zhejiang accounts for 90% of the total production in the country and Guangdong accounts for 10%. So far, the brand has reached more than 200. Most of the integrated ceiling companies in China are private enterprises, and the overall brand awareness is indifferent to the strong brands.
Thanks to the concept of integrated integration, prices naturally rise in a straight line. According to the Shanghai building materials retail channel system market survey, the current market for integrated ceiling brand sales are roughly as follows: AIA, character, Aopu, Rongsheng, Vantage, Xinfei, Fascinosaurus, etc... Popularity is better. AIA's prices are "slightly higher" than other brands. Such as: materials are aluminum-magnesium alloy, specifications for a 300*300 aluminum buckle plate, France Lion's 75 yuan / square meter, while the AIA's 170 yuan / square meter. The survey found that although several well-known brands in the integrated ceiling industry have also offered certain price concessions, the “price war†is more of a low-end brand, trying to save sales at ultra-low prices for consumers. It is bound to fail to obtain good quality and service guarantees.
Recently, the Shanghai Business Intelligence Market Satisfaction Survey 2009 has found that brands have an important impact on consumers' choice of building materials products. However, currently there is no integrated ceiling manufacturer that can fundamentally sew and buckling board and electrical appliance production in these two industries and integrate ceiling manufacturers. It can be roughly divided into four categories: 1. Manufacturers producing Yuba 2. Manufacturers producing aluminum buckles 3. Famous brands, 4. Small workshops that are not associated with the industry, or anything that does not produce, rely on labeling. The facts show that, except for a few manufacturers who have the production capacity of their own products, many manufacturers still rely on the form of OEM sales. It is difficult to have new ideas. The current situation of the product is that you have me and everyone has, and the legendary conditions have to be met, there is no condition The idea of ​​creating conditions is also reflected in this industry. It is often the same product that looks like a brand.
It should be said that the space for the integrated ceiling market is still very broad. There are many brand manufacturers that have combined the issue of brand service, and the quality of personnel management and the overall management level have been strengthened to promote the rapid development of the industry.
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