1. Be thoughtful and keep a clear head
First of all, a good dealer must have thought. Use your own thinking to win the market with your mind and intelligence.
Secondly, dealers must always keep a clear head. Because the market is constantly changing, the business can't be slack. The dealer should have the sucking power to decompose the problem and make the problem concrete and decomposed. Have a holistic view and look beyond the problems.
third. Businessmen must learn to adjust themselves. Able to withstand pressure, decompose pressure, and release pressure. The sales people are a group of lonely lone travelers. They may be far from their families. Accept pressure from merchants, Yirong, superior leaders and other “customers†every day. Many marketers hardly smile. This is the result of long-term pressure. It is their lack of self-release pressure.
2. Ambition, passion and vitality forever
"The greatest joy in life lies in fulfilling oneself" The life of a person who has not pursued is meaningless. Dealers fighting in the first-tier market also need to have their own ambitions, once there is no ambition. There is no compelling mentality. Then. It is very difficult for this merchant to win the market in fierce competition and it will not regard the fierce battle mall as a kind of life theory. Eventually, it can only be exhausted by competition and eliminated by the market.
3. Excellent organization and coordination ability
An excellent dealer is also an excellent manager. He must have excellent organizational coordination skills. Dealers must learn to integrate all aspects of resources, under certain conditions of time, space, materials, and personnel. Fully combined and effectively coordinated to maximize its effectiveness.
4. Peaceful mentality, unique personality charm
Dealers must have a peace of mind and be good at using the peace of mind and ways to deal with some fierce questions. The current market has formed a business structure in which strong channel vendors dominate the relationship between manufacturers. To put it plainly: "Now the merchant is the uncle and the manufacturer is the grandson." In this case, dealers need to control their emotions more, and a calm attitude is extremely important. Some young and vigorous dealers are not able to control their emotions very often. The small things that can be solved are often expanded indefinitely. This is an immature mentality. Dealers must pay great attention to this .
Simultaneously. Distributors must also establish their own unique personality, possess an atmosphere, domineering, with wise, open-minded, generous, and courageous quality. The market does not believe in tears. The subordinates advocate "force". Dealer's unique personality charm.
An excellent dealer should pay attention to the impact of his personality charm on his team and subordinates. In a sense, the character of the leader determines the personality of his subordinate team. "A lion leads a group of sheep. Its overall fighting power is stronger than a sheep leads a group of lions," that is the reason.
At a certain time. Dealers must also try boldly. The saying is right. "We are seeking wealth and insurance", as a dealer, of course, need some adventurous spirit.
5. Be pragmatic, accountable, and have the ability to operate independently
Every businessmen must have the ability to pay attention to the spirit, adhere to pragmatism. Be able to lead by example. Take the lead. Strong execution.
It ’s not enough to have this. As a private owner, the dealer must also have only the ability of an independent war palace. Subject to conditions. Keep going; without conditions. Ideas try to create conditions to move on. Because distributors do not do everything in marketing in most cases, they only owe Dongfeng, so the business must be subjectively active and be able to actively create some conditions.
The current society is a society where knowledge economy is rampant and new things are emerging one after another. Excellent businessmen must like to learn. Learn to learn. In order to keep up with the times. keep going. Learning and an ongoing process. and so. Dealers must also have perseverance and be able to keep learning.
7. The way of being a person and the way of using a person
An excellent dealer is a "junjie" who is humble but not humble, confident but not arrogant. Treat strong customers with neither humility nor humility. Treat the disadvantaged groups with courtesy and courtesy. It has done a great job in dealing with people.
Distributors must have sufficient self-doubling. This is indispensable for dealers; however. Overconfidence often leads to self-negative, giving the other party (including our partners and end consumers) a feeling of arrogance. Not many people are willing to engage in in-depth interaction with arrogant people. Therefore, dealers must also maintain a humble attitude. Of course, if you are humble enough to be humble. This is also not conducive to learning and progress, humbleness often blinds the individual's mind. It is necessary to remind people that they ca n’t play their due learning and work ability: modesty must have Zhang Youchi, dealers must learn to "make steel with softness", "keep rigidity with softness", "outside softness with inner rigidity", "hardness" "Soft combination" is a skill.
However, these are not enough. The most important thing dealers need to do is to "employ people": discover and tap the strengths of subordinate employees; respect the individuality of employees. Give employees an opportunity to leverage their strengths. Try to be as talented as possible, and make the best use of it; be courageous to take responsibility and free employees from backsight; in performance evaluation and salary distribution. Try to be fair, just and open. To ensure the relative fairness of its personnel within a certain range, establish a team with strong combat effectiveness and cohesion;
Of course, as an excellent dealer. He should also possess some other qualities. For example: good health, familiar with products, understanding competitors, caring about current affairs, etc.
8. Pay attention to details and quantify management to prevent marketers from leaving to take customers away
Pay attention to details and quantify management. Establish and improve customer files. Distributors are negligent in managing sales channels and are too trusting in marketers. It may happen that the marketer leaves the company and takes away the customer. therefore. The merchant should be able to put down the "shelf" and put down the "face". Work with marketers on a regular basis to understand market conditions, strengthen two-way communication and communication with distributors and terminal retailers at all levels, and regularly visit customers by telephone or by telephone. Strengthen the management density of distributors. Even if you understand the market dynamics. Eliminate some originally small market problems in a budding state. So as to deepen the sense of liaison with the sub-sale business at all levels. Make it loyal to the enterprise. Not just the marketer.
In addition, pay more for more work, discuss rewards for merit, and formulate a fair and reasonable remuneration incentive system. The distributor's "short board" in the existing system, internal management, etc. is a deep reason why the camp staff leave and take away customers. However, the design of corporate remuneration is unreasonable, and there is no effective incentive mechanism. It is also often a key factor in the departure of marketers. (Editor: Peter)
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