Beijing time on August 25 morning news, Apple's board of directors announced that Apple CEO Steve Jobs resigned, the board has appointed former Apple COO Tim Cook (TimCook) to take over the role of Apple CEO.
Apple CEO Steve Jobs’s resignation shocked the entire IT industry, and Jobs, the business godfather, was essentially a crazy design master. His departure, naturally let those fans sigh.
The story of Jobs and Apple shows us the ultimate charm with "design" as the core. It turns out that a good product can always rely on the user experience to finally win the market, and a good user experience often benefits from first-class design. If we look a little further, we will find that this charm has been used for a long time in many industries. For example, in the colorful fashion industry, designers are highly sought after by the magnifying lights. They are recognized as The brain and soul of this industry.
For the machine tool industry, does it also require Jobs' creative philosophy? Is this design concept needed in the machine tool industry?
The word “design†seems to be very unpopular in the machine tool industry, and it is not a word that makes people feel excited. Due to the characteristics of the industry, when the machine tool products work in the construction environment, the first emphasis is on safety and practicality. It seems that it is not necessary to rack their brains to impress customers with the appearance of light; the machine tool products are far away from the general public, and there is no need to use dazzling models to please consumption. At the same time, China's machine tool industry started late, and the current industry competition is still in the extensive stage... For various reasons, the design culture of the machine tool industry and even the heavy industry is extremely lacking, and the highly sought-after product designers in the industry are even more Rare.
In the product innovation chain, R&D and design are driven by each other and belong to the “brain engineeringâ€. A high-quality machine tool product, safety and practicality is only a minimum condition. The machine tool design field is not limited to simple models, but a system science covering product categories, ergonomics, brand recognition and so on. Like corporate culture, the design culture of machine tools needs to be slowly cultivated and raised.
In the production process, the design of the machine tool plays a role, is the principle of “shape function†still valid, or should it be based on shape design, and the function is second? For these questions, Mr. Jochen Rauschert, industrial graduate designer and CEO of NexxonDesign in Coburg, Germany, replied: "I never admire the idea of ​​'shape function', because according to the current development situation, this is already a cliché. For example, the wheel should of course be round, or it won't roll. But that doesn't mean that the wheel at a particular position must represent its most sensitive solution."
Whether it's an unprecedented imagination or a creative whimsy, it brings new air to the machine tool industry. We look forward to the emergence of many Jobs-like design masters in the machine tool industry, creating an angry and energetic machine industry.
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