With the development of the science and technology of the Internet of Things, smart locks are no longer satisfied with the basic functions of fingerprint unlocking and password unlocking, but through a smart door lock, the family's lifestyle can be improved from simple to simple, and more powerful to protect family property. And the safety of your family.
In the 16 years of the Chinese lock market, the market's total production value reached 60 billion yuan, and the smart lock market grew at an annual rate of 8% from 2011 to 2016. Compared with countries in Europe, America, Japan and South Korea, China's smart locks have a market share of only 3%. The main market demand is in the financial, military, commercial, and high-end residential markets. Smart door locks have not yet fully entered the family. For ordinary consumers, their awareness of smart locks is still not high and is in the stage of adaptation. In 017, China's smart locks will enter an era of “experience interaction†in the Internet era.
It is worth mentioning that the market for smart door locks is very fragmented. The brands with larger sales volume only account for 2-5% of the market, and the medium accounts for about 1%. Small brands occupy the sporadic market. According to the adjustment display, the application fields of smart locks are mainly embodied in bicycles, automobiles, security doors, safes, windows and other major aspects. Throughout the market smart locks open the door is also a variety of ways, there are electronic card locks, electronic passwords, biometric fingerprints, Bluetooth, APP open the door, and you like the kind of unlocking?
We look at the market situation of smart locks from several aspects.
First, whether it is a smart lock or a traditional lock, we will all face the test of security. Smart locks rely on technologies such as the Internet and cloud services and traditional locks, in addition to the traditional lock security issues, such as violent damage. Smart locks also add information security issues, network security issues, etc. for users who use smart locks.
Second, most of the current smart door locks are priced at 1999-4000 yuan. For consumers, this price is undoubtedly too high, which largely hinders their desire to buy. At the same time, many smart locks and door manufacturers are not designed to each other. This leads to smart locks to the door factory, which requires more complicated installation and debugging, which further increases the cost of installation, commissioning and sales maintenance.
Third, according to rough statistics, there are about a thousand brands of smart locks circulating in the market in China. There are many brands that are short-lived due to the wind and cloud. The main problems are low capital, immature technology, poor channels, and operational experience. Insufficient, supply chain does not cooperate, etc., and failure to solve these problems in time is likely to cause consumers to form wrong ideas. At the same time, many new entrants have a negative impact on the smart lock industry in order to avoid their own inferior experience and strength. To make consumers trust in smart locks is getting lower and lower. It has an adverse impact on the development of emerging smart locks.
Fourth, China's lock manufacturers are mainly small and medium-sized enterprises. Some small enterprises are backward in equipment, and they are still in the stage of pure mechanical manufacturing. It is far from the field of new locks integrating light, machine and electricity.
Fifth, smart door locks are an industry that places high demands on services. The product characteristics of the intelligent door lock determine that it must be installed in a timely manner and the repair speed must be fast. Intelligent door locks have different conditions in the installation of the user. For example, the thickness of the security door is different for the matching. The installation or maintenance of the smart lock requires professional after-sales service. However, the entire industry has just started, and the industrial support in this area is extremely imperfect, which seriously restricts the rapid development of this industry.
So what are the positive factors in the smart lock industry under the Internet of Things technology?
First, the factors that the international lock giants have successively acquired Chinese companies. The positive impact of the related positives is to promote the standard launch of the domestic smart lock industry; to break the high-tech smart locks into the altar and become pro-people; to force the lock-up enterprises to re-examine the market, remove the pseudo-technical and build from reality Fine products; promote the research and development of smart lock new technology; promote smart lock export and expand the export of smart lock products. The result of market-oriented competition will eventually stabilize, in line with the 28 principle, that is, 20% of the brand occupy 80% of the market share. This 20% brand should be around ten.
Secondly, the concept that smart locks are safer than mechanical locks began to manifest. In the past three years, local companies have invested more research and development costs in terms of safety and convenience, and the results are waiting for market verification.
Third, the low-cost operation mode of the Internet has reduced the cost of middlemen for consumers and promoted the development of the smart lock market. From the perspective of the C-end market, as the property market rises again and the post-95 marriage and marriage boom is approaching, the consumption habits of new home decoration and smart locks are gradually becoming popular. At present, 95% of the 400 million households in China have the need to convert from mechanical locks to smart locks. This is a huge blue ocean market. Moreover, the C-end market is more likely to form a scale effect, which makes it a winning area for many smart door lock companies.
For the entire smart lock industry, the industry's supporting capabilities have been improved overall, the smart lock industry entry barrier has been reduced, and the smart lock industry technology has matured. Strengthening technology research and development, improving safety and reliability, reducing consumer costs, and cultivating consumers' habits of purchasing and using are the main development trends in the next three years.
Source:
Beijing Staring Technology Co., Ltd. is a high-tech company integrating IoT applications, communication integration and professional services.
Since its establishment, the company has focused on the Internet of Things industry. Its main products include smart locks, smart communities (intelligent building access control machines, property clouds), smart wear sensing devices for the elderly, smart safes, etc. It is the development, production and sales of software and hardware products. In one national high-tech enterprise.
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