[talk] labor insurance products company named skills

The company name is the intangible asset of the company. All reputational and intangible assets of the company are infused into this name. These assets are not easily extracted from the name. From this point of view, you should spend more time thinking about your name. So how a new company named? Here I will introduce, labor supplies company named six skills.

First, the shorter the name, the better

The screen name must be entered into the computer, so it should be short and easy to spell. In fact, the names of all brands should not be complicated or hard to remember. Words, syllables, and letters of the brand name are precious, and you can't use long words if you can find short words.

Especially for technical products, if you want to have a broad customer base, instead of just staying with those early adopters (that is, those who are willing to buy any new technology), then a simple, non-technical attraction The user's name.

The simple name can achieve short and slick results, and it can help increase consumer awareness of the brand.

Second, the name must be concise

Conciseness does not mean that the length of a word is short. Concise names repeat only a few letters of the alphabet.

The simple name facilitates communication, is concise and clear, and is clear at a glance. It is not only easy to attract customers, it greatly enhances the possibility of people passing the name by word of mouth, but also can convey a wide range of meanings to consumers, helping to cause brand associations and arouse the desire to communicate.

Third, the name should reveal the category

The name of success should be able to explain some important performance of the product, or imply some essential features of this product category, so as to strengthen product positioning. Let consumers feel the benefits of products through their names, and their effects are more attractive.

Fourth, the name should be unique

The brand's awareness and name are unique and unique. The idea of ​​expressing in fresh ways tends to attract us to listen more carefully. Completely created new words should be short, powerful, distinctive, and easy for people to remember. The most common is the use of strange metaphors. This simple method allows you to associate one image with another and increase attention.

V. The best name is

Rhyming or arranging rhyme is an unforgettable method that will surely make your brand. The repetition of sound is very helpful to strengthen the memory, such as Volvo, Coca-Cola, Rolls-Royce and so on. The vowels and consonants are separated by these names, and the syllables loop back and forth. They have a general structure of poetry. They not only look beautiful, they sound smooth, and they are easy to read. If their syllables are divided into four parts, that is roughly the structure of ABAB, this structure is an ideal combination for all language words.

Sixth, the name must be readable

Only catchy trademarks can impress consumers. To avoid bad pronunciation, grotesque, garrulous words, try to name people with familiar, easy-to-read vocabulary.

Some people use logos that are larger than their names as trademarks, and others use some fonts to express what they think the brand should have, emphasize the characteristics of the trademark, and ignore the fact that the trademark is easy to pronounce. Some people choose irrecognizable fonts, and easy identification is precisely the most important factor to consider when choosing a trademark.