Tai Po Ceramics: Deep Immersion

From October 28th to October 30th, a delegation of 6 people from the Foshan Ceramic Industry Research Group organized by the Foshan Ceramics Institute drove more than 500 kilometers to the Dapu County of Meizhou City in eastern Guangdong for a three-day visit, which was warmly received by the local government. . Accompanied by relevant leaders, members of the delegation visited the local ceramic production bases in Gaochun, Taoyuan, Guangde, Sanhe and visited Hongbao Mining, Changlong, Fuyuan, Baofeng, Fuda, Yufeng, Creative, and Special. Ceramics and other companies also visited the ceramics research institute and the planned ceramics industrial park in the county, and conducted in-depth and detailed inspections on the local ceramic production technology, business management, raw materials, resources, transportation, and supporting industries. At the exchange symposium, Professor Rao Pinggen from South China University of Technology and Kong Haifa from the Secretary-General of the Foshan Ceramic Society combined with the development experience of Foshan ceramics and domestic and foreign ceramic industries to address the problems in the development of the Tai Po ceramic industry and the future ceramics of the county. Development made many suggestions and it was welcomed by the government and enterprises.

The reputation of the blue-and-white porcelain hometown is well-deserved. Dapu County is rich in china clay resources and has a history of producing ceramics for 700 years. The ceramic culture has a deep background. It is one of the “four porcelain capitals” in the history of the country. Dapu Ceramics regards its white jade and bright The unique style of mirrors, thin paper, and sound-like sounds is well-known both at home and abroad. In December 2010, it was awarded the title “Hometown of Chinese Blue and White Porcelain” by the China Ceramic Industry Association.

At present, the county has a total of Gaochun ceramics production base, Guangde, Taoyuan, Zhourui ceramics production area three, ceramic production enterprises have 186, of which there are 18 private technology companies, two high-tech enterprises, provincial level 1 R&D center for engineering technology, 1 provincial-level enterprise technology center, 1 municipal-level blue-and-white porcelain technical innovation professional town (Taoyuan Town), 1 provincial-level ceramics technology innovation professional town (Gaobu Town), municipal engineering and technology center 2 There are 1 Guangdong Blue and White Porcelain Key Base, 1 Guangdong Famous Trademark, 1 Guangdong Famous Brand Product and 2 Chinese Ceramic Industry Famous Brands. The number of industrial workers engaged in ceramics production is 11,230. The main products are: daily-use ceramics, furnishings, ceramics, special ceramics, purple sand pottery, etc. More than 5,000 color varieties, are exported to Europe and the United States, the Middle East and Southeast Asia, more than 110 countries and regions. In 2010, the county’s ceramics achieved a total production value of 1.25 billion yuan, sales of 1.09 billion yuan, and foreign exchange earnings of 81.23 million US dollars.

The traditional model constrains development According to reports, the ceramic industry in Tai Po has undergone various stages of development, including extensive, resource, and investment, and has made great progress, but it has not yet shaken off the traditional economic development model led by resource-based resources. Restricted the rapid development of the local ceramic industry.

At present, all the ceramic production enterprises in Tai Po County are scattered in the mountainous areas of Gaochun, Taoyuan, Guangde, Zhourui, and most of the enterprises are still family-owned and workshop-typed. The scale of production is small, the degree of industrialization is low, and the distribution of enterprises is scattered. The foundation of chemical development is relatively backward and weak, which leads to slow information transmission, high production and logistics costs, market competitiveness, influence and R&D capability, technological innovation, and poor product innovation. The problem of unmatched and unconvergent industrial chains has become increasingly prominent. The entire industry, including ceramic raw materials, pigments, ceramics machinery, and product packaging, cannot keep pace with the development of the industry. Most of them must purchase from outside. Although Tai Po ceramic products are exported to overseas, their marketing methods are lagging behind. The products of enterprises are lacking in popularity, and “OEM” production is more common. In addition, the construction of technical talents is still mainly based on self-cultivation and family-based learning, transmission, and training. The level of science and technology is low, and the ability to innovate is poor. The development potential is seriously insufficient.

Industry upgrading is poised for development According to Guo Zhanling, assistant to the county governor of Dapu County, ceramics is one of the pillar industries in Dapu County. The county government is currently vigorously supporting the transformation and upgrading of the ceramic industry from traditional industries and promoting the high-end ceramic industry. Development and process direction. In addition to making new ceramics for daily use, making fine ceramics for process ceramics, and strengthening ceramics for special ceramics, we are also focusing on the development of sanitary ceramics and architectural ceramics.

At present, Guangdong Creative Ceramics Co., Ltd. is the only large-scale sanitary ceramics enterprise in the county, and will strive to build the company into a leading ceramic sanitary ware company in Dapu through 3-5 years of hard work, which will drive the development of sanitary ceramics industry in Dapu. In addition, the government hopes to strengthen cooperation with Foshan and other ceramic industry developed regions, through the method of attracting investment, take the initiative to undertake the transfer of Foshan ceramics industry, and strive to 2-3 years of efforts to undertake Foshan ceramics companies 1-3 to Tai Po Invest in factories. To build Tai Po into a diversified, multi-faceted ceramic production gathering area.

It is reported that in order to achieve industrial upgrading, the Taipu County Government has also specifically planned a ceramics industrial park and issued relevant preferential policies, including formulating preferential policies concerning fiscal taxation, land use, and fees, and providing focused support and support for enterprises in the ceramics industry park. And so on, for the building ceramics enterprises stationed in Tai Po to open a convenient door to encourage park enterprises to grow bigger and faster.

Experts took the pulse of the development of the future at the exchange symposium held on the 30th. Professors Rao Pinggen from South China University of Technology and Kong Haifa, secretary general of the Foshan Ceramics Institute, and other experts used the pulse for the future development of Tai Po ceramics. They combined the development of ceramics from Foshan and domestic and foreign ceramics industry. The experience provides suggestions for the problems in the development of the ceramic industry in Tai Po and the development of the ceramics in the county in the future.

Rao Pinggen, professor of the South China University of Technology and senior consultant of the Foshan Ceramics Institute, said that talent is the fundamental driving force for the development of the enterprise. Tai Po should create a good environment that can preserve people from the aspects of policies, treatment, emotions, and work environment. . A special talent work program** can be set up. Through cooperation with universities, research institutes, and large enterprises, Tai Po ceramic companies can cultivate various kinds of high-end specialized talents, and at the same time establish a unified training and communication platform for existing talents.

According to Kong Haifa, secretary general of the Foshan Ceramics Institute, in order to protect the production and development needs of the ceramics industry, a standardized production mechanism for porcelain clay resources and standardized production of ceramic raw materials should be established to further strengthen the regulation and supervision of the clay soil resources and provide resources for the sustainable development of the ceramic industry. Protection. It is also necessary to formulate access conditions for ceramics industry parks, require that enterprises entering the park be well-positioned, and project investment scale, production technology and equipment levels, product grades, and production scales meet regulatory requirements.

In response to the problem of industrial transfer, the participating experts unanimously stressed the importance of environmental protection and put forward valuable suggestions for the transportation, logistics, and supporting facilities in Tai Po.

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