China? The Suzhou furniture market is huge, and competition among enterprises is also very fierce. In 2013, based on comprehensive data, companies have launched a large number of new products, but the most popular is still solid wood furniture.
The appearance of solid wood furniture is naturally unpretentious, strong and durable, which is in line with the modern people's concept of environmental protection, making solid wood furniture popular.
Analysts from the Shangpu consulting industry pointed out: Solid wood furniture refers to furniture made of natural logs that have not been reprocessed, and do not use any artificial board.
Solid wood furniture, including table tops, door panels and side panels of wardrobes , are made of pure solid wood. Pure solid wood furniture has high requirements on craftsmanship and materials. Solid wood furniture is expensive and of good quality. Because of this, solid wood furniture is more and more popular and sought after by consumers. However, due to various factors, the price of solid wood furniture is inevitable.
The increase in the cost of solid wood furniture products is the main factor for price increases. Since 2013, the price of imported raw materials has risen rapidly. Even the relatively low-priced log materials have seen a significant increase. With the increasing pressure on transportation and processing costs, the labor cost has also increased greatly, and even faced with the lack of labor. Situation, these have greatly increased the cost of enterprises, companies will of course pass the cost to consumers.
Some brands have announced price increases, and most of them have risen between 10% and 20%. In addition, brands are secretly raising prices. In the eyes of competitors and consumers, there is no obvious price increase, but in fact, through various so-called activities, discounts, and even changing the price of the packaging in disguise, some illegal businesses even use the form of "raccoon cat for prince" to earn from it Take huge profits. This mode of soaring has even become a hidden rule in the industry. This approach often leads to disputes between manufacturers and consumers. In the long run, it is not conducive to the development of the furniture market.
According to the "In-depth Analysis Report on China's Furniture Industry from 2011 to 2016" released by Shangpu Consulting: China's furniture market is vast, and there are a wide variety of products. With the sales of solid wood products and the increase in production costs, the price of solid wood furniture products has increased. It is a foregone conclusion. However, the concentration of the Chinese furniture industry is still relatively low, the brand influence is also very weak, and the management is relatively extensive. Many manufacturers raise prices in disguise, and consumers should improve their ability to recognize and identify so-called preferential discounts, shop around, and buy products that suit them.
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