Smart lock field, how to open the market of one hundred billion

Under the projection of the spotlight, Zhu Xiyang, still carrying the young man's shy expression on his face, opened the door to the smart lock market in the future.

Zhu Xiangyang, who was born in 1989, is considered to be a real junior in today’s Internet startups. He, who is under 28 years old, and the entrepreneurial team of Quanshi Technology, which averages under 30 years old, are full of dreams. The spearhead of the competition points to the cutting-edge of this market. This is by no means awe-inspiring but prepared.

We know that smart locks have always been stagnant in this market. Take the C-side market as an example. In addition to Samsung's high-end outreach, the entire industry can't find a matchable product. Especially the so-called domestic brands, which have long been in the low-end market price war, lack understanding of product innovation and future market judgments.

Before Jobs created the iphone, the former mobile phone market is similar to today's smart lock market. Whether a market has come to an end or not is not the way the market originally looks, but how disrupters redefined the product and redefining the market.

I wish Zhu Yang to do is clearly the subversive in the smart lock market, then the right stone technology has the opportunity to become an apple in this market?

The next one hundred billion market, this is not an exaggeration

We know that the process of Internetization in China is fast, and it also brings an era of intelligence. Various smart devices are emerging in an endless stream, but they have an important role and are always in a tepid state. This is the smart lock.

In fact, compared to many other smart devices, a quality-assured smart lock is much more efficient than many devices. Take relatively developed countries and regions as an example. Japanese and South Korean smart locks occupy more than 70% of the market for commercial locks, Korean apartments use up to 90% of smart locks, and European and American electronic locks account for 50% of civilian locks, while China’s market share. It is 2%.

This figure on the one hand proves that our users do not have enough awareness of smart locks, and on the other hand it means that smart locks have unlimited room for growth.

According to institutional data, the output value of China's lock industry reached 80 billion in 2016, of which the total output value of smart locks reached 8 billion, and the annual growth rate exceeded 40%. In 2017, the output value of smart door locks will exceed the 10 billion mark and become an important application place for smart homes. In fact, the smart lock is not simply a lock, it is the central node of home security, and the technical dimension it contains should be extended to the entire Internet of Things. In this sense, if smart locks can be popularized in China, it is not an exaggeration to say that it is a market of 100 billion yuan.

But today's smart lock market structure, the high-end range of the C-side market is monopolized by the Samsung brand, while the B-side real estate industry is monopolized by the United States Yale brand, we know that national security has mentioned an unprecedented historical height, then intelligence As an important node in the era of the Internet of Things, it can be said with certainty that China will surely have a top brand of smart locks.

Well, this historic opportunity is now placed before Zhu Xiangyang and Quanshi Technology.

The first lock of the young man made with a lock tie

Curiously, as a young startup, why is it targeting the smart lock industry?

Zhu Xiangyang said that the connection with smart locks is related to his personal experience. Previously, Zhu Xiangyang wished to buy a smart lock, but he found in the home improvement market that he had a conflict with his own presupposed ideas. "If the smart locks available on the market are made domestically, Basically belongs to the design philosophy of the era of the keyboard machine, there is not much room for choice under their own subjective wishes, basically no choice but Samsung.

As a young man's wish, Zhu Yang believes that this will be a good market opportunity. “We believe that as a young group after the 85th, these groups are exposed to consumer products that are based on mobile phones, computers, and smart TVs. And the current mainstream consumer electronics products develop such an aesthetic, so they are more willing to put a smart lock on the first house of life."

Therefore, the right stone technology was established in 2015, the goal is to be the young man's first lock.

"Because the national conditions are limited, the domestic locks are all big locks. This is difficult for the young people to accept the present state of mind. Then why can we not make a smart lock that is in line with the national conditions and is in line with the aesthetic?" Zhu Yuyang said.

It is admirable that Powerstone Technology has set itself a small target of selling at least 100,000 locks in 2017 and has now completed more than half. This shows that smart crowds are willing to pay for products that meet their values.

We know that most of the smart locks on the market today still have a certain gap with consumer electronics products. They basically belong to the category of hardware products, and Quanshi Technology is really bringing smart locks into the ranks of consumer electronics. The subversion has the same meaning as Apple's subversion of smart phones.

The technological nature fills the smart lock with imagination

At the conference, Quanshi Technology released two new smart locks, “Earth” and “Du Fu”. Both of these products use the names of ancient Chinese culture and their functions are also in line with their meaning.

For example, “Donggu” has the function points of dynamic password sorting, dynamic two-dimensional code unlocking, hidden camera, non-opening fingerprint, and real-time information exchange. It is a revolution in technology, and another mechanical knot is the ultimate interpretation.” DuoYi "Intelligent door locks, it can realize real-time dynamic anti-theft alarm, remote control, fingerprint silent alarm, real-time synchronization of access records, automatic drive intelligence, monitoring and linkage features, demonstrated a lock can carry multiple capabilities.

From the technical content of the two locks, it is not difficult to find that the right stone technology should be a technological company. In fact, the core team members of Quanshi Technology are mostly listed companies or technical talents with a background in the work of large-scale technology companies. Zhu Yuyang also told me that “Although Quan Stone Technology was established in 2015, in the previous four or five years, we have been doing research and development and design for state-owned enterprises in the form of studios.” This is why, among the locks, it can include the main reason for the 100 technology patents of Powerstone.

The true nature of technology also means that Quanshi Technology can have a higher entry point in the smart lock industry. Completely free intellectual property rights form a barrier to competition, and at the same time, it also squeezing international brands in the industry. In detail, Quanshi Technology has achieved industry-leading levels in the three major segments, namely Alloy Technology, Enron Wulian, and Quanzhi Zhidrive.

For one thing, the alloys represent the design leader. Using special aluminum-magnesium alloys and high stress values ​​above 600MPa, deep stress layers over 40um, excellent mechanical properties, excellent corrosion resistance, oxidation resistance, abrasion resistance, ability to withstand strong extrusions and sharp objects repeatedly Scratch, and the use of Germany imported five-axis CNC machining center, precision engraving, nano-plasma spray, high bonding strength, low porosity, non-toxic and low-carbon processing process, in stark contrast to existing products.

Secondly, Enron UF represents the unification of security technology. Quanshi Sci-Tech Intelligent fully uses self-developed intelligent network data security protection system with complete independent intellectual property rights. The hardware is based on Zigbee, NB-loT, GPRS, and WiFi. Based on general technologies such as Bluetooth and Bluetooth, the self-developed low-power and stable ADFSEC ®-W series communication module has a design philosophy centered on the core of "deep detection and high intelligence" and is designed to ensure the safe and stable operation of equipment and home security. , The security of the country.

Thirdly, Quan Zhi Zhi Drive represents the understanding of the industry. It adopts a self-developed closed-loop control system only, applies the latest technology in the field of photoelectric detection, and combines efficient and accurate control algorithms, reducing power consumption by 90% year-on-year. The intelligent automatic position error correction, and only need to replace the cylinder's rapid installation technology to reduce the conventional after-sales installation time to 20%, and completely eliminate cumbersome return to the sale model, set off a smart lock after the sale of the industry revolution .

From these three dimensions, we can basically confirm that 100,000 locks a year are only the “small goals” of the right to the beginning of stone technology. With alloys, technology, security, and all-electric intelligence as the ruler, this is not a new smart lock. Industry standards? Therefore, the objective evaluation, the emergence of the right stone technology actually opened the pattern of smart locks in the field of technological competition.

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