Paint brands must return to service

With the development of the times, people are increasingly demanding services. In the modern business environment, there is no brand without service. This is an indisputable fact. In recent years, the coating market has become fiercely competitive, and the paint brand should expand its market to a suitable road for its after-sales service.

Don't put too much effort into the surface. Taking the store as an example, the specialty store's “façade” that paint terminal pays most attention has always been highly valued by paint brands. Looking at the current paint market, opening a large store has become a trend. Some paint stores in developed cities have even said that they do not break ground. There are often hundreds of paint stores that are mainly eco-friendly, and thousands of square meters are often used to create a visual effect on tall buildings. Indeed, Kai Dadian is still playing a role in improving the brand image of coatings, increasing the unit price of customers, increasing the transaction rate, and entering the store.

In the new competitive environment, although large store operations may play an important role, it is worth noting that the current big store operations are not only the size of the store's business area, the number of people, and the level of decoration. It is even more important. The needs are reflected in the completeness of the product line, service system, and implementation. Simply compete on appearances, consumers will not pay the bill. After all, there is still an old saying that “the shop is bullying customers” is knocking on the alarm beside the ears. Paint brands should not be preoccupied with these surfaces.



Improve the terminal construction, paint brands must return to the essence of service Terminal construction must return to service up professional green paint brand Fickert believes that: the construction of the brand can not be separated from the market terminal laying, and the market terminal construction must return to service, a worthy of the consumer Trusted products do not depend on new resources such as the media and advertising. For this reason, paint brands need to improve their channels, use better terminal services, and grasp the concept of consumers' lives in the construction of channels so as to be closer to the lives of consumers. To contact consumers, it can also win consumer recognition.

For example, more and more consumers nowadays are pursuing the environmental performance of home building materials, and the close integration of coatings with other related industries can combine consumer preferences and different coating requirements to guide consumers to shop. To meet this demand, paint brands can launch different functional sales mixes to better serve consumers. In this way, we can not only gain insights into the needs and changes of consumers, but also combine these insights with commodity sales strategies as core competences, create irreplaceable shopping experiences for consumers, and win opportunities in the new round of competition. .

In short, if paint brands want to develop well, brand service construction is an indispensable part. However, regardless of what kind of after-sales service, ultimately through the person to complete, the quality of the staff ultimately determines the quality of their after-sales service. Therefore, the brand also needs to improve the quality of after-sales service personnel.