Double eleven perfect closing cabinet business force double twelve
In the early morning of November 12, the 2015 Tmall double 11 e-commerce carnival ended with a turnover of 91.217 billion yuan. Lin's wood industry won the furniture sales champion with a sales of 510 million yuan. In the whole house custom class list, I am the third to sixth place in the kitchen cabinet, gold cabinet, Zhibang kitchen cabinet and Simi cabinet. On the day of the Double 11th, I went to the top of the list with a total of 49.61 million in a single day, and exceeded the sales of 115 million during the event, winning the sales champion of the Tmall cabinet industry. Under the influence of the e-commerce model, many cabinet furniture brands including My Music, Gold, Simi, and Zhibang have started strategic cooperation with Tmall. On November 27th, after experiencing the "winning" meeting of e-commerce carnival, I held a kitchen cabinet in Nanjing, "New standards for kitchen cabinet industry service and quality assurance and the release ceremony of my music kitchen cabinet and Tmall strategic alliance". The strategic alliance between kitchen cabinet and Tmall was established.
Comments:
In the face of the good "transcripts" obtained by the Double 11, the cabinet enterprises are full of expectations for the "Double 12". In the Tmall home decoration page, there have been a lot of brands playing the "preemptive price", "explosion models" and other promotional words. Among them, Ou Rui Yubang launched a double 12 preemptive price, the first Yanmi 1212 yuan, set a 1 yuan to 200 yuan; Wrigley cabinets launched a double 12 preheated price, 1499 yuan / m2 advance purchase activities; gold, Europe and other brands are also relevant The event offers, and many brands participate in the price of the “Double 11†period, expecting a perfect transition to “Double 12â€. It can be seen that with the enthusiasm of “touching the netâ€, the trend of “no promotion or no sales†continues from the offline to the online. However, whether the normalized promotion can evoke the interest of consumers, whether the logistics market can fully meet the requirements of cabinet transportation, including the possible return rate of online shopping, etc., are the cabinet enterprises in the "double 12" need to actively face .
IPO restarts the cabinet company's listing cold thinking
On November 6, the CSRC held a press conference and announced the suspension of the four-month IPO restart. As a company that is currently expected to be listed in the cabinet industry, the Shanghai Stock Exchange has accepted the application for listing from the European Union on October 18, 2014. By November 3 this year, the European-style ipo has achieved new progress in “reportedâ€. According to the prospectus published by Europa, the funds raised are mainly used for capacity expansion, brand building and transformation of information system technology. Among them, the plan is to invest 13% of about 300 million yuan for brand promotion.
Comments:
In recent years, the competition in the cabinet industry has become increasingly fierce. Enterprises need to spend a lot of money to expand production lines, develop new products and expand channels. Financial support has become the key to the survival of enterprises, and the listing has undoubtedly provided sufficient funds for enterprise development. A considerable number of enterprises will use the funds raised after the listing for the supplement of working capital, and the listing financing through IPO is the fastest way to obtain funds. However, it needs to be clear that not every company is suitable for listing or can be approved. Especially in this year's stock market turmoil, stock valuation and market expectations may not be as desired by the company. Therefore, for companies such as Europa, Gold, Piano and other companies waiting in line for IPOs, the road to listing is still very long, and companies need to recognize the development situation and enhance their ability to resist risks.
Conclusion:
Whether it is the investment and improvement of e-commerce marketing, or the listing action of enterprise expansion, in the future, cabinet enterprises will encounter more opportunities and challenges. Successfully solving the crisis and grasping the opportunities require cabinet companies to enhance the overall situation and embrace the future with a new attitude.
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