In recent years, Shenzhen people have come to Hong Kong for consumer shopping, but at the same time, more and more Hong Kong people choose to come to Shenzhen to buy furniture and building materials. According to statistics, some furniture and building materials stores near the Shenzhen Pass have 50% of the consumers coming from Hong Kong. A few home stores rely on Hong Kong people as their main source of tourists. Professionals believe that this trend is due to the complete range of goods, affordable prices and attentive service in the Shenzhen home retail market. "Shenzhen made" furniture is very suitable for Hong Kong people to taste red apples, dynasty, Yifeng, Dahao Xingli, Yalan... A large number of well-known furniture brands have a close relationship with "Hong Kong": they are either produced in Shenzhen, Hong Kong Registration, either production registration in Shenzhen, the boss is Hong Kong. Since the 1980s, many Hong Kong companies have set foot in Shenzhen to enter the furniture industry. They have brought modern (renovation effect) technology and avant-garde design, and have inserted wings for "Shenzhen Furniture" to make " Shenzhen Furniture has become the vane of the Chinese furniture industry. According to a person in charge of the Hong Kong Furniture Industry Association, the Hong Kong Association of Friendship has more than 200 member units. The factory is basically located in Shenzhen, and most of them are top brands in the industry. Conceptually, it has been difficult to distinguish these brands with “Shenzhen†and “Hong Kongâ€. But according to traditional concepts, people are still accustomed to calling these brands "shenzhen furniture." From the source point of view, the "Shenzhen Made" furniture inherits the Hong Kong style and concept, and is more suitable for the taste of Hong Kong people. This is also an important reason why Hong Kong people love "Shenzhen furniture". Hong Kong movie star Liu Xixian said in an exchange with reporters that 80 years ago, Hong Kong people bought furniture and building materials mainly to buy imported products. With the vigorous development of “Shenzhen Furnitureâ€, the products are getting closer to the level of Europe and the United States, which has led Hong Kong people to look to Shenzhen. In Shenzhen, there are not a few Hong Kong customers in the furniture stores such as Hundred Years, Century Center Red Star Macalline, Jiafu. “Hong Kong guests†are welcomed by the store “As long as there are three Hong Kong customers, we will send a bus and send them to the Luohu Port. We will help them to deliver the goods and install them for them.†According to Wufang Home Fang Weibo, general manager, said that since its opening, the home store has launched a series of service initiatives specifically for Hong Kong customers, with the aim of facilitating Hong Kong customers and expanding their customers. According to the introduction, since the establishment of the mall, Hong Kong customers accounted for 40% of its entire consumer population, and the highest time can reach about 60%, which is very dependent on Hong Kong customers. Hongan Le Anju, which is adjacent to Futian Port, Huanggang Port, and Nanshan Le Anju, which is close to Shenzhen Bay Port, is also one of the more concentrated building materials stores for Hong Kong. According to Ke Kaizhu, deputy general manager of Le Anju, the current number of Hong Kong residents in Futian is about 20%. Nanshan Le Anju has benefited from the opening of Shenzhen Bay Port in recent years, and Hong Kong customers have also multiplied. According to its many years of observation, the vast majority of furniture and building materials purchased in Shenzhen are Hong Kong people who own their own properties. They pay more attention to the quality of products when choosing furniture and building materials, and the volume per transaction is not small. Located in the central area of ​​Futian, the Hundred Years of Caitian Store, the Century Center Xiangmihu Store, and the Century Center Red Star Macalline are also homes for the Hong Kong people. The operators of these furniture stores also consistently reflected that Hong Kong people with strong purchasing power are very popular. According to Ke Kaizhu, the reason why Hong Kong people choose to come to Shenzhen to buy furniture and building materials has several main reasons: First, Hong Kong's local furniture and building materials purchase sites are mainly street-side stores, and there are not many hypermarkets. This also results in a small choice, the product is more limited; Second, the price advantage, Shenzhen similar products are about 50% discount than Hong Kong, has great appeal to Hong Kong people; Third, the convenience of transportation. With the acceleration of customs clearance and the opening of Metro Line 4, Shenzhen-Hong Kong is more convenient to travel, basically can return to the same day, the fourth day is the convenience of logistics and distribution. For Hong Kong customers, at present, all furniture and building materials stores have launched the "Shenzhen order, Hong Kong delivery, Hong Kong installation" service initiatives, and these services are all free, for Hong Kong customers, basically can be full of worry-free. The reporter learned in the communication with Hong Kong customers that they are satisfied with the practice of Shenzhen merchants. Fang Weibo believes that in order to open up more Hong Kong customers, in addition to Shenzhen's businesses to ensure the quality of service and quality, but also rely on the promotion and publicity of the media. With the increasingly close exchanges between Shenzhen and Hong Kong, it is believed that more Hong Kong people will come to Shenzhen to purchase furniture and building materials.
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