How difficult is the paint industry to identify the lighthouse ahead?

In recent days, millions of Chinese have posted on their Weibo blogs expressing their condolences over the death of former Apple CEO Steve Jobs, who was not a fan of the paint industry. At the same time, they also raised a question: Why can't China leave Jobs? Why can't paint industry leave its own Jobs? Li Kaifu, former vice president of Google and president of Greater China, said on Weibo that China’s school education places too much emphasis on recitation and memory and discourages critical thinking. It is not that the Chinese are not smart enough or that they do not have the potential to become Jobs. There are also users on microblogging. The fact that the paint industry has not revolutionized innovation in recent years is also constrained by the entire environment of the paint industry.

The opinions of netizens are not without reason. In fact, everyone in the paint industry is not stupid, but why did not there appear to be a Jobs-like creator? In response, the author has conducted a small survey on this issue. According to the survey, 98.3% of people believe that the Chinese paint industry will not appear to have a similar figure that Steve Jobs has had in the Chinese paint industry. 28.9% believe that the paint industry is fundamental. Impossible to appear. Only 7.8% believe that it will be possible for the paint industry to have a Jobs-like person in the paint industry for 20 years or longer. Of course, the scope of this investigation is only Jobs Jobs of the coatings industry. In all industries, the coatings industry may never have a person who has such a profound impact on the world. Although this investigation cannot explain anything, it is worth pondering.

The Chinese paint industry will have new products on the market every few days, and hundreds of dazzling brands will often cover up the duplication, depletion, and paleness year after year. It is often sighing that “years and years old” (view) Similarly, cars are different every year." The author and many of the paint manufacturers' friends and the author were talking together and they shared the same feelings. Chinese paint marketing has now evolved into a routine kingdom. A similar set of routines, such as the product introduction one month ago, a high-end price, a low-end price, etc., are listed. Therefore, in China's paint industry, some companies have frequent activities and are numerous and fierce. In fact, to a large extent, this is a year and a year of this kind of routine.

Objectively, the appearance of Steve Jobs in the coatings industry is subject to many restrictions or interference. Everyone knows that product innovation, business model innovation, marketing model innovation is the soul of the company, but why Chen Chen Xiang? Why do 100,000 have 100,000 answers, but there are mainly two points? A pair of intellectual property protection is unfavorable. Some creators have been working so hard for many years. The results of investigating a lot of energy and money before they can be researched may be used by others. Plagiarism within a few days. Therefore, how many paint companies will drill down to the technical level to research; second is the pressure of survival, very few people will do one thing for interest, look at the current water-based wood lacquer and other fields, how many companies are doing it wholeheartedly, Take a step forward. In the framework of the interests pattern, courage, innovation, talent and passion are worthless. It is very difficult for Chinese companies to produce Jobs's mechanism.

Jobs' growth in the United States is not affected by these factors. Some people commented on Jobs, who had the amazing ability to always find something that should exist but does not actually exist, find a suitable new technology, combine it with unimaginable aesthetic elements, and produce Great charm. This laid an important foundation for Apple to become the world's top enterprise. More than 10 years ago, Apple was on the verge of bankruptcy. When Jobs returned in 1997, Apple had lost 1.86 billion U.S. dollars for two consecutive years and faced bankruptcy. Afterwards, Jobs implemented a series of revival plans - continuously developing new products. As of June of this year, Apple's cash and securities had reached 76.1 billion U.S. dollars. As of July, the U.S. Treasury’s total operating cash balance was 73.77 billion U.S. dollars. In other words, Apple has reached the position where the rich can be an enemy. People have noticed that every new product launch of Jobs will arouse widespread worldwide attention and expectation, because every time he launches a new product, he will intentionally or unintentionally change the pattern and business model of an industry.

This may be the biggest gap between Chinese and American IT and Internet companies. Chinese companies make judgments and decisions based entirely on the market and consumers, so they can at best keep up with market trends and cannot achieve thorough innovation. Both do not want to fall behind and fear that when the pioneer to eat a big loss, so often let others find the way as a gun, a good momentum, immediately follow up. Many Chinese paint companies do exactly that. In the final analysis, it is not confident in the judgment and control of one's own ability. Therefore, it is impossible for Chinese paint companies and even all Chinese companies to create demand and lead the trend. More importantly, one of Apple's distinguishing features is that it does not depend on government support to become the world's largest company with market capitalization, and China lacks the soil for the birth of such companies. In fact, the monopoly of state-owned enterprises in China is an administrative monopoly. This monopoly mainly manifests itself in restricting competition, delaying the upgrading of industrial technology, reducing the efficiency of the allocation of social resources, and disrupting the order of market competition.

In the eulogy, President Obama described Steve Jobs as "one of America's greatest innovation leaders" and believed that "he has changed our lives with the user experience, redefining the entire industry and winning one of the rarest achievements in human history." - Changed the way we each see the world." Apple's board of directors stated that Jobs' talent, passion, and energy are endless sources of innovation. Today, like Jobs, "second entrepreneurial", research on consumer preferences and consumption patterns and market differences, breakthroughs and innovations in the competitive model, competitive landscape has reached a moment of urgency. If paint companies are still stuck in the past, ignoring the new situation and changes in marketing are destined to be presented with yellow cards and even outs in the market. After all, the good days have grown by 20-30% when the tigers and tigers are copied each year. It's over.

Difficulties ahead. The time changes the rules of the game, "the time will create a hundred Napoleon." Chinese paint industry, dare to ask who is tomorrow's Steve Jobs?