As the only foreign children's furniture brand to exhibit and open to domestic distributors, Carlo Vicchi, general manager of Colombia China, said in an interview with this reporter that Colombia is a company from Italy. For 45 years, it is the number one children's brand in Italy.
In Colombia, the product partitions are set thinly and have different sets. Some are suitable for younger children and some are suitable for older children. Carlo Vicchi believes that this reflects the Colombian brand inside and culture. The reporter noted that Colombia attaches great importance to the implantation of anthropomorphic elements in marketing, with the theme of "dream space" to make colors all children with unique personalities and hobbies. For example, pink furniture is the favorite of a girl named Mei Lin. The copywriter does this: "I am Mei Lin, I am a dancer. This is my room, I am dressed here, I dream here ... just Like my mom and dad said, I will become the best dancer when I grow up. " The layout of the room also revolves around this dream theme, with some dancing skirts, shoes, other props that will be used when dancing, and pictures of dancing. This approach advocates "let children realize their dreams in their own rooms", so that children's furniture has an emotional element, and marketing costs are not high.
For more and more children's furniture adopting the marketing strategy of the spokesperson, Carlo Vicchi made it clear that it will not adopt: "In Italy we are the first children's brand, we do not use this marketing method. If you spend money to invite stars, also It is better to spend money to buy better raw materials and give consumers healthier and environmentally friendly products. Our strategic direction is to be able to give customers the best products, the most environmentally friendly products, and the safest products. For example, our solid wood The bed material is imported from New Zealand. The lacquer we use is an environmentally friendly lacquer imported from Italy. In terms of environmental protection, we can guarantee zero formaldehyde. "
Emphasis on imported design to play different cards
Carlo Vicchi said that many companies now want to enter this field, but many companies may have been export-oriented in the past, and now exports are not easy, so they turned around and opened up the domestic market. "But the domestic market is very different from the export market. Most of the exports depend on low-value products and large quantities. The domestic market is a way for enterprises to operate healthily. It takes a while to establish a trustworthy brand. . "
In fact, Colombia is a group company that contains a full range of furniture in Italy, not only furniture for teenagers and children, but also adult bedroom furniture, living room furniture, kitchen furniture, sofas, and office furniture. Children's furniture is the most outstanding product of the entire Colombian group, and has always occupied the first place in the Italian market. Therefore, when they first entered the Chinese market, they chose furniture as an entry point. After entering China for more than four years, it mainly deals with furniture for teenagers and children, and several adult bedroom furniture are still auxiliary roles. After entering the Chinese market, they also made a lot of adjustments in size and color. Colombia emphasizes that it can provide Chinese consumers with high-quality Italian-style products. The current method is to import raw materials and use the total of Italy to produce in Beijing. And the growth rate that Colombia has doubled each year in China over the past four years has also allowed them to grow.
In Stock
Currently most of tailor tape measures and retractable tape meausres and weighting tape measures are in stock, that means you don't need to wait. If you are in a hurry then in stock tape measure would be definitely your best choice.
For standard colors of Tailor Tape Measure we have stock, like black, white and yellow.
For Retractable Tape Measure and waist circumference tape measure, white and yellow are in stock.
Length of tape for existing samples is 1.5m, width is 13mm and
Scale measurement for existing sample
Existing sample for Tailor Tape Measure:
1. 150CM/ 60 Inches * 13mm (white and black)
2. 150CM/ 60 Inches * 16mm (white and black)
3. 150CM/ 60 Inches * 19mm (white, black, pink, yellow, and blue)
Existing sample for Retractable Round tape measure:
1. 150CM/ 60 Inches * 7.5mm (white and black)
2. 150CM * 7.5mm (ONLY METRIC, white and black)
Existing sample for Waist Circumference Tape Measure:
1. 150CM/ 60 Inches * 13mm (white and black)
2. 150CM *13mm (ONLY METRIC, white and black)
For Retracted Tape Measure
100cm/40inch*20mm inch+cm, information chart, single side printing
150cm*20mm, single side printing
150cm/60inch*20mm, inch+cm, single side printing
Wound ruler, 18cm/7inch*25mm , information chart, single side printing
Wound bullseyes, 5inches * 7 inches, transparent material make it very easy to see throught the wound size.
Tailor Tape Measure, Retractable Tape Measure, Animal Weighting Tape Measure, 0 Day Production time, Read to Ship
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