Vigilance 1 low price products
Expert Tip: Pay attention to the discount rules, materials, crafts and after-sales "Double Eleven" is the price war, many furniture and building materials brands are given preferential prices on the Internet, pre-sale products deposits 99 yuan to 149 yuan, in addition to exempt Single, cash back, lottery and other incentives, many brands are given a discount of three or five fold, the price is really attractive. Low-priced products need to be carefully looked at, optimistic about the discount rules, what specifications, what materials, and what crafts should be clearly checked to prevent hidden cats.
In recent years, as household consumption groups have become younger, consumer thinking and consumption habits have also changed, and online shopping home products have become more popular. According to Tmall statistics, nearly 80% of the "Double Eleven" netizens will purchase home products online this year. As a rising star, household products have enjoyed good results in online consumption during the “Double Eleven†period. According to statistics, in 2014, Tmall's “Double Eleven†Lin's wood industry sales performance of 330 million is stable in furniture sales, all-Friends furniture sales of 150 million yuan ranked second; and home improvement building sales ranked top three It is Op Lighting, TATA Wooden Door, and Nine Animal Husband.
However, household products are different from other online sales products. One of the characteristics of online shopping is that small fast-moving consumer goods are more suitable for the Internet. Small amounts are not easy to form chicken ribs, it is not good to use, but the furniture consumption is large, the use time is long, online shopping is not satisfied with the processing is more complicated. In addition to pursuing physical gains, there are also spiritual benefits to purchase furniture, which cannot be achieved by the Internet alone. However, it can be screened and priced online to improve the targeting of offline search, save time and improve shopping efficiency.
Many furniture products require subsequent installation, different installation methods, and the price is different. Take the floor as an example. There may be traps at low prices. For example, some floor products are packaged for installation, but the accessories are not included. When the floor is sent to the home and the installation is required, no accessories can be carried out. You need to pay for the floor accessories.
Vigilance 2 beautiful pictures
Expert Tip: First online experience, shop around, and then buy online. "Any consumer wants to buy furniture for more than ten years. It has rigidity for furniture quality, material, brand, service, design, culture, space and texture. Demand, if it is difficult to get real reflection on the Internet alone, buy furniture for ten years or even a lifetime, just like the selection of objects, can not only rely on photos to register, color, temper, nature, etc. need to chew, verify.
Some home accessories can be purchased online, but household products such as furniture and building materials, which are commonly used and are not worth low, need to do more homework before placing orders online, and more in the market to compare and understand. Online home products are displayed in the form of pictures. Sometimes there may be a color difference between the color of the pictures seen on the Internet and the color sent to the home. This consumer should be psychologically prepared. The material of the furniture is much researched, and this needs to be clarified. For example, the cabinets are not the same, the price is different. The brand, materials, shape, processing technology, etc. must be done in advance. Some home products are not cheaper than usual. Some are even more expensive, which requires more comparison to understand.
For household products with very low prices, consumers should pay attention to whether they are really products of this brand? Will they be shoddy? The texture of online shopping furniture can be touched, and there may be problems such as chromatic aberration and inconsistent size. Some of the furniture displayed on the Internet is not the same as the material under the line. Consumers can't understand it with the naked eye. Furniture needs to be experienced. If the selected brand is wired to the physical store, you can go to the offline store to see the styles, colors and materials you have chosen. The offline store can cooperate with the online store. The online shopping furniture products can be assured.
Vigilance 3 non-branded products
With the gradual integration of the Internet into all areas of the home, branded home products are basically sold online, online and offline, and some will have promotional activities during the “Double Eleven†period, choose merchants with good reputation and good reputation. Relatively speaking, I will be more assured. Once the product has problems, it is convenient to return the claim. There are quite a few similar household products on the market. Some of them look similar on the surface. In fact, the connotations are completely different, especially for solid wood furniture. The names are different, and the quality and price are very different. Such as the difference between solid wood and solid wood composites, the difference between oak, birch, eucalyptus, ash and other materials, consumers do not know much about these aspects, and even some merchants say rubber wood is oak. The best way to avoid being deceived is to buy a big brand and choose a good faith business.
The concept of consumption should be innovative, and it needs to change from price-oriented to value-oriented. This is especially true for furniture products. Furniture consumption is long and cannot be purchased cheaply. This is easy to cause product waste and time cost. Waste and waste of money.
Vigilance 4 Wireless store
Some people may have doubts, online shopping can be returned for seven days without reason, if you are not satisfied with the purchase of home products, return is ok. For small items, you can mail them back to the merchant for a small fee, but for large items, the return is not that simple. Take the sofa as an example. If the sofa returned from the online shopping does not meet the size of the living room, the texture is different, etc., the cost of returning the courier is too large. At present, an ordinary construction worker has a monthly salary of tens of thousands, and the decoration workers have to pay three to five hundred a day. Who should bear the manual handling fee, transportation fee, service fee, etc., which are all factors that must be considered in the cost of returning. For small fast-moving consumer goods, if the purchase is not satisfactory, you can not even throw it away, but for large-scale slow-moving consumer goods, you can't. The attributes of furniture products determine the complexity of their consumption.
Be wary of 5 damage and loss during logistics
Check carefully when receiving the goods. The "Double Eleven" offer is quite attractive on the day, and buyers will focus on placing orders on the same day, which may cause the logistics speed to slow down. In the past years, "Double Eleven" online shopping has been reported by netizens. Online shopping products were delivered only half a month or even nearly a month, and some products were damaged.
However, this year's home logistics speed will be relatively smooth. First, some home brands did not participate in the “Double Elevenâ€; second, because most of the household products involved in measurement, customization, installation, many home enterprises participating in the “Double Eleven†activities began to publicize from the beginning of October. Bookings are accepted, and some of them are also pre-ordered with more promotional slogans than "Double Eleven", which will spread some of the logistics.
Expert Tip: Pay attention to the discount rules, materials, crafts and after-sales "Double Eleven" is the price war, many furniture and building materials brands are given preferential prices on the Internet, pre-sale products deposits 99 yuan to 149 yuan, in addition to exempt Single, cash back, lottery and other incentives, many brands are given a discount of three or five fold, the price is really attractive. Low-priced products need to be carefully looked at, optimistic about the discount rules, what specifications, what materials, and what crafts should be clearly checked to prevent hidden cats.
In recent years, as household consumption groups have become younger, consumer thinking and consumption habits have also changed, and online shopping home products have become more popular. According to Tmall statistics, nearly 80% of the "Double Eleven" netizens will purchase home products online this year. As a rising star, household products have enjoyed good results in online consumption during the “Double Eleven†period. According to statistics, in 2014, Tmall's “Double Eleven†Lin's wood industry sales performance of 330 million is stable in furniture sales, all-Friends furniture sales of 150 million yuan ranked second; and home improvement building sales ranked top three It is Op Lighting, TATA Wooden Door, and Nine Animal Husband.
However, household products are different from other online sales products. One of the characteristics of online shopping is that small fast-moving consumer goods are more suitable for the Internet. Small amounts are not easy to form chicken ribs, it is not good to use, but the furniture consumption is large, the use time is long, online shopping is not satisfied with the processing is more complicated. In addition to pursuing physical gains, there are also spiritual benefits to purchase furniture, which cannot be achieved by the Internet alone. However, it can be screened and priced online to improve the targeting of offline search, save time and improve shopping efficiency.
Many furniture products require subsequent installation, different installation methods, and the price is different. Take the floor as an example. There may be traps at low prices. For example, some floor products are packaged for installation, but the accessories are not included. When the floor is sent to the home and the installation is required, no accessories can be carried out. You need to pay for the floor accessories.
Vigilance 2 beautiful pictures
Expert Tip: First online experience, shop around, and then buy online. "Any consumer wants to buy furniture for more than ten years. It has rigidity for furniture quality, material, brand, service, design, culture, space and texture. Demand, if it is difficult to get real reflection on the Internet alone, buy furniture for ten years or even a lifetime, just like the selection of objects, can not only rely on photos to register, color, temper, nature, etc. need to chew, verify.
Some home accessories can be purchased online, but household products such as furniture and building materials, which are commonly used and are not worth low, need to do more homework before placing orders online, and more in the market to compare and understand. Online home products are displayed in the form of pictures. Sometimes there may be a color difference between the color of the pictures seen on the Internet and the color sent to the home. This consumer should be psychologically prepared. The material of the furniture is much researched, and this needs to be clarified. For example, the cabinets are not the same, the price is different. The brand, materials, shape, processing technology, etc. must be done in advance. Some home products are not cheaper than usual. Some are even more expensive, which requires more comparison to understand.
For household products with very low prices, consumers should pay attention to whether they are really products of this brand? Will they be shoddy? The texture of online shopping furniture can be touched, and there may be problems such as chromatic aberration and inconsistent size. Some of the furniture displayed on the Internet is not the same as the material under the line. Consumers can't understand it with the naked eye. Furniture needs to be experienced. If the selected brand is wired to the physical store, you can go to the offline store to see the styles, colors and materials you have chosen. The offline store can cooperate with the online store. The online shopping furniture products can be assured.
Vigilance 3 non-branded products
With the gradual integration of the Internet into all areas of the home, branded home products are basically sold online, online and offline, and some will have promotional activities during the “Double Eleven†period, choose merchants with good reputation and good reputation. Relatively speaking, I will be more assured. Once the product has problems, it is convenient to return the claim. There are quite a few similar household products on the market. Some of them look similar on the surface. In fact, the connotations are completely different, especially for solid wood furniture. The names are different, and the quality and price are very different. Such as the difference between solid wood and solid wood composites, the difference between oak, birch, eucalyptus, ash and other materials, consumers do not know much about these aspects, and even some merchants say rubber wood is oak. The best way to avoid being deceived is to buy a big brand and choose a good faith business.
The concept of consumption should be innovative, and it needs to change from price-oriented to value-oriented. This is especially true for furniture products. Furniture consumption is long and cannot be purchased cheaply. This is easy to cause product waste and time cost. Waste and waste of money.
Vigilance 4 Wireless store
Some people may have doubts, online shopping can be returned for seven days without reason, if you are not satisfied with the purchase of home products, return is ok. For small items, you can mail them back to the merchant for a small fee, but for large items, the return is not that simple. Take the sofa as an example. If the sofa returned from the online shopping does not meet the size of the living room, the texture is different, etc., the cost of returning the courier is too large. At present, an ordinary construction worker has a monthly salary of tens of thousands, and the decoration workers have to pay three to five hundred a day. Who should bear the manual handling fee, transportation fee, service fee, etc., which are all factors that must be considered in the cost of returning. For small fast-moving consumer goods, if the purchase is not satisfactory, you can not even throw it away, but for large-scale slow-moving consumer goods, you can't. The attributes of furniture products determine the complexity of their consumption.
Be wary of 5 damage and loss during logistics
Check carefully when receiving the goods. The "Double Eleven" offer is quite attractive on the day, and buyers will focus on placing orders on the same day, which may cause the logistics speed to slow down. In the past years, "Double Eleven" online shopping has been reported by netizens. Online shopping products were delivered only half a month or even nearly a month, and some products were damaged.
However, this year's home logistics speed will be relatively smooth. First, some home brands did not participate in the “Double Elevenâ€; second, because most of the household products involved in measurement, customization, installation, many home enterprises participating in the “Double Eleven†activities began to publicize from the beginning of October. Bookings are accepted, and some of them are also pre-ordered with more promotional slogans than "Double Eleven", which will spread some of the logistics.
Under the premise of logistics protection, consumers also need to pay more attention when receiving goods. Due to the large size of the furniture, many shipments are divided into several parcels for shipment, and must be cleared when receiving the goods. For some household products that are easy to bump, make sure that the items are complete, so as not to affect the use and cause the skin to be returned.
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