In 2000, the entry of mobile doors opened the door to the customized market of China's furniture industry. For more than a decade, China's furniture customization industry has gradually matured. On the basis of large-scale production, major brands have begun to focus on market segmentation and opened up the way for furniture customization expansion. From the mobile door to the whole wardrobe , to the whole house furniture, a single finished furniture can no longer meet the individual needs of consumers, and furniture customization has become a fashion demand.
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Personalized demand promotes market advanced technology to simplify production
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With the increasing awareness of consumers' independent innovation and personalization, the popularization route obviously does not meet the needs of light consumer groups this year, as does the home furnishing industry. "In recent years, furniture customization has become more and more popular, mainly because consumers are paying more and more attention to and pursuing personalized services. Custom furniture can meet the special needs of consumers." Chen Xiaotai, chairman of the Top 100, said.
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Unlike finished furniture , custom-made furniture pays more attention to specifications and requires tailor-made clothes. For large brand enterprises, there is no difference between customized production and non-customized production. Enterprises rely on advanced technology to simplify customized production. According to Chen Xiaotai, "From a manufacturing perspective, we use a more scientific and standardized manufacturing system to complete personalized combinations. For a simple example, our customized wardrobe can be based on the actual consumer room. The size can be increased or decreased, and the storage partitions inside can also be arbitrarily configured, but the distance between the partitions is the internationally standardized partition size for easy adjustment. Not only that, we also added corresponding storage drawers. "
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Customized market is still not standardized, consumers need to be cautious
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It is understood that there are currently tens of thousands of manufacturers of furniture in China, but there are not many manufacturers of custom furniture. Except for the top 100 and Yifeng brand companies, they are mostly small workshops. The entire market is still not specification. "Now the manufacturers of custom furniture are uneven, the choice of materials is not good or the design structure is unreasonable, and other problems are common. It affects the service life and function of the furniture." Chen Xiaotai said.
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Rough manufacturing and unreasonable bargaining are the two major patients in the furniture customization market. In order to obtain high profits, some manufacturers, especially small workshop enterprises, tailor-made by professional designers and complicated customization procedures, or adulterated or changed the specifications to deceive consumers. What's more, some manufacturers sell furniture with excessive formaldehyde at low prices, seriously damaging consumers' health. Therefore, consumers should be cautious in choosing well-known brand companies when purchasing customized furniture.
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In fact, the price of individual customized furniture is not much different from that of non-customized furniture. According to Chen Xiaotai, "The price of customized furniture and non-customized furniture of the top 100 furniture is about the same, but sometimes we have activities for non-customized furniture, and custom furniture generally does not participate in any preferential activities."
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China's furniture customization market has broad prospects, but lacks a unified management mechanism, the market is still not standardized, and the order is relatively disordered. For this freshly baked cake, various businesses are salivating. Here, I hope that all businessmen will abide by their duties, be down-to-earth, and work together to develop and maintain this "cake".
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