In the creative theme pavilion “Creative Cocoon†gathered by local furniture design companies in Chengdu, Hu Yongquan, Secretary General of Sichuan Light Industry Designers Association, is introducing Sichuan furniture design to visitors: “Currently, Sichuan furniture design is not much worse than the coastal area, 3-5 Great changes will occur within the year. "
Overcapacity property market regulation will promote industry reshuffle
Zheng Hongxin, chairman of Sichuan Dibiao Chengdu Furniture, sat on the cloth sofa and studied the work fabric with interest. After returning from Milan International Furniture Fair, he was more sensitive to design. "Now I'm meeting Sichuan counterparts more and more at international fairs. We will also go to South Africa to participate in the International Furniture and Interior Decoration Fair. The impact of property market regulation on low-end furniture Larger, high-end customers are not very price sensitive. "
According to some manufacturers, the reduction in furniture demand brought about by the regulation of the property market is only temporary. With the accelerated introduction of affordable housing, the rigid demand in the furniture market will be released. Zhou Gang, regional manager of Chengdu Levi's Furniture Co., Ltd., believes that the rising prices of raw materials and labor have a greater impact on the furniture industry. "Manufacturers themselves absorb increased costs and are under too much pressure." Chairman of Kaimo Household Products Manufacturing Co., Ltd. According to Xu Guofang, Sichuan ’s furniture industry is over-invested and overcapacity. “It takes such a wave to clean up some excess capacity. In the long run, it ’s a good thing for companies that want to be a brand.â€
"The severe winter is coming, and spring will not be too far away. In the future, the demand for furniture will be huge. China's urbanization process is now more than 40%. To build 360 million affordable housing, these are all positive factors for the furniture industry."
Online sales open up the "blue ocean" of Sichuan furniture industry
"Enterprises should preserve their strength, practice their internal skills, ensure that there is no problem with capital flow, and overcome the difficulties is another big development." Since the beginning of this year, furniture exports have continued to slump, prompting furniture manufacturers' sales channels to sink from overseas and first-tier markets To the second and third tier markets. Under the fierce competition pattern, Sichuan Chengdu Furniture Group went out of Sichuan, not only set up "Sichuan Chengdu Furniture Boutique" in Xi'an, Hangzhou and other places, but also entered overseas markets such as Southeast Asia. This year, it also participated in the Malaysia International Furniture Fair. At the same time, online sales This piece has also greatly attracted the attention of more and more Sichuan furniture industry. More and more netizens can purchase furniture products on electronic websites such as Jingdong and Dangdang.
“Compared with Guangdong furniture, Chengdu furniture has more advantages in the mid-end market. Although facing the constraints of logistics and consumption habits, the online sales of furniture malls is a new change in the marketing channels of the furniture industry and a future development trend. For Sichuan furniture industry It is even more blue ocean. "He Xun, the chairman of the Guangdong Furniture Chamber of Commerce, said.
Yangchang avoid shortcomings Sichuan furniture has great potential
China's furniture industry has formed four major industrial clusters in the Pearl River Delta, Yangtze River Delta, Chengdu, Sichuan, and Bohai Rim. Chengdu Furniture is the country's largest panel furniture production base. There are more than 3,000 home furnishing and supporting enterprises, and nearly 600,000 employees. In 2010, the industry's output value exceeded 50 billion yuan for the first time.
According to He Xunzheng, Sichuan Furniture should make full use of its advantages in the second- and third-tier markets. Furniture companies with strength and conditions can consider entering the high-end field. "To find a development path that suits you, do not use all your brain to do high-end. It will be miserable to take your own short board and other people's long board to die. "
"When I was investigating in Europe, I found that good furniture companies are not large. In the future, high quality, brand and service will definitely be a direction of Sichuan furniture's efforts."
"We are well positioned in the mid-market of second- and third-tier cities. We believe that there are opportunities." Zhou Guoqiao, chairman of Sichuan Langdu Furniture, said.
"Only by increasing investment and development of original designs, Chengdu furniture companies can continuously enhance the competitiveness of Chengdu furniture brands in the market, which is also the main direction of the future development of furniture companies." A national level will be established in Wuhou District in the future Furniture Design Center, "Sichuan furniture has huge development potential."
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