Analysis of the Breakthrough Proposals for the Development Dilemma of China's Hardware Industry in 2012

With the arrival of the knowledge economy, the global economy, the information society, and changes in the competitive factors, the Chinese hardware industry is facing a crisis in the international market competition. From the overall analysis, there are many small and complete production companies, with independent intellectual property rights and patented high-tech locks. Few enterprises have led to extremely unstable quality and poor quality products have flooded the market.

At present, domestic hardware companies are in a very difficult situation. Many small and medium-sized hardware companies are on the verge of bankruptcy. The reasons are mostly raw material price increases, rising labor costs, coupled with the large number of hardware companies, brand miscellaneous, the market has long been saturated, leading companies to lose the initiative, dare not easily raise prices, and ultimately make corporate profits are constantly depressed.

However, under such circumstances, domestic hardware companies have introduced high-end hardware equipment from abroad. Why is this? Enterprises in the industry stated that it is not the people who “respect the ocean” but that domestic products cannot really be at the forefront of development. Many domestic hardware equipment is still a model of several decades ago, and it has been low-end. With the development of society, low-end products can no longer meet the needs of consumers. In order to gain a place in the fierce competition in the market, companies can only choose this mode of existence.

Why do companies not try to develop new products and take the road to technological innovation? Most small and medium-sized hardware companies believe that the research and development of new products is just for others to make wedding dresses. Once a new product is developed, it is easily copied. Instead of winning the market, the company has lost a huge amount of research and development expenses.

Hardware business decision makers should look for R&D direction, establish brand, and innovate according to market demand. It is not simply to consider whether products are needed by consumers, but to rise up to guide and inspire consumers' needs. As a result, after the new product is on the market, even if it is copied, it is after the company has established the brand.

In addition, to stand out, we must achieve "Everything". Enterprises must seize the consumer's eyeballs and consumer psychology, comply with the needs of social development, use innovative ideas to develop new products, and use high-end products and new products to create their own image. And brands, soliciting market share in the chaotic hardware market.