Analysis: Development Situation of Wood Flooring Market

The wood floor has a promising market, and the bottleneck of enterprise development

Consumers are increasingly advocating for the comfort of their living environment. At the same time, the demand for personalization is gradually increasing. Wooden floors have become a good building material for consumers with home improvement needs. According to the habitual thinking of most people, wood flooring is difficult to prevent and corrosive. There are many shortcomings, such as easy drumming and difficult management. However, with the increase in the number of flooring products, the maturity of processing technology and the specialization of construction teams, these shortcomings that exist in traditional concepts can be effectively avoided. Nowadays, no matter whether it is a young 80's home improvement group or a 40-50 year old or middle-aged consumer, more and more attention is focused on wooden floors.

Although the market economy environment has not been very satisfactory in recent years, the sales of home-improvement building materials are directly linked to the property market. With the outbreak of rigid demand for the property market, the building materials industry will eventually usher in the next spring. While bearing the joy and joy, but also worrying about the evil, the blessing of the blessing, the well-being of the blessing, the bottleneck of the long-term development of the floor market.

The market is weak after over-promotion

Under the economic downturn, the urban residents squeezed their pockets and household appliances and building materials industries had to adopt sales promotion methods to maintain sales performance. The promotion price was obviously lower than the conventional price, especially in the second and third tier cities. Residents were used to strong discounts. The way of activities.

Long-term and vigorous discounting is not the fundamental way to solve the problem. Even if the building materials industry usher in the next spring, it is very likely that the sunny morning will continue to cool. Consumers are dissatisfied with the price of the product and will eventually be reflected in the refusal to purchase.

Improve brand image and increase credibility

With the increase of consumer awareness of rights protection, there has been an increase in exposure information on the floor, and there are also many well-known brands of “China*”. Chromatic aberration, excessive formaldehyde emission, inconsistent materials and publicity, and other issues frequently appear in everyone's field of vision. With the development of the market economy system, the degree of commercialization has gradually increased, the quality of products has been placed second by merchants, and external packaging has been placed first, and product characteristics have been fully leveraged by celebrity effects and media propaganda. Describe and promote to the extreme, in order to win more people's attention.

The consumers who are gradually pursuing the quality of life are no longer pursuing flashy, healthy homes have become an inevitable trend. In the face of the public confidence crisis, businesses need to regain product quality to build, produce distinctive products and provide reliable quality assurance, so that people who spend money feel value for money, the money spent at ease, only in this way The front end of the market.

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